Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Hozam A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

Should work more to stay in the competition.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Maybe it's easier to use than other similar products.

What is your favorite aspect of this product?

The ability to send bulk emails without considered as spam.

What do you dislike most about this product?

The slow improvement.

What recommendations would you give to someone considering this product?

It's good to start with.

Pros

Reliable
Trustworthy
Caring
Respectful

Cons

Charges for Enhancements
Slower Product Innovation
Commodity Features

Kaushal A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Best tool for email marketing for your business

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Our web development team usually uses this tool for subscribers' API integration. A user can subscribe on my client's website and I can easily save that subscriber in my MailChimp account. Also, we use this tool for sending email campaigns and this is the key point of the marketing The interface is very easy to use. I can create a contacts list and send campaigns to different contact groups.

What is your favorite aspect of this product?

My favorite aspect is the email template editor, this is very intuitive. And a user can add the custom templates as well.

What do you dislike most about this product?

As such there is nothing which I don't like about this software. Everything is perfect as per the customer's point of view.

What recommendations would you give to someone considering this product?

They have all the features which are required for an email marketing tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sorina Meria S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

A true marketing champion

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

As a marketer for so long in my company I would like to say that we never had any issues with Mailchimp. It has been in our department as long as I can remember and never once in our wild thoughts we thought of switching with any other or advanced CRM because there is literally no need. We are happy and content with Mailchimp because it has all functionalities that our company needs and it is capable of growth and updates in the software as well.

What is your favorite aspect of this product?

Mailchimp is considered to be a marketing platform that is fully and with everything included. From email and SMS marketing to ads, campaigns and postcards there is everything included. It has the best API because it helps us save lots of time with customer engagement and it send them right thing at the right time a true champ we have in here!

What do you dislike most about this product?

Customer support is the opposite of what the software itself is, they lack in response very badly. Of course we are using the software and we by now know much things but when we are stuck somewhere we need to rely on YouTube and Google rather their own customer support team.

What recommendations would you give to someone considering this product?

If you are looking for a reliable software that would help you with the management of your marketing on a whole platform, Mailchimp is your guy! It’s is very reasonable when it comes to pricing and it gets the job done in the most perfect manner. Give it a try if you are small business, Mailchimp is a specialized choice for small businesses.

Pros

Enables Productivity
Trustworthy
Acts with Integrity
Helps Innovate

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Hozam A.

Should work more to stay in the competition.

Likeliness to Recommend

Pros

Cons

Kaushal A.

Best tool for email marketing for your business

Likeliness to Recommend

Pros

Sorina Meria S.

A true marketing champion

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support