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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Iaroslav C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2022

Manage your email list easily

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is obviously a leader of email marketing

What is your favorite aspect of this product?

– Many email templates, huge amount of them to choose one that will fit you the best – Also email templates are really nice designed, contains nice visuals – Easy-to-use drag-and-drop editor – Nice built-in analytics – Nice UI – Excellent application integration

What do you dislike most about this product?

Price can be a little cheaper, but the features Mailchimp provides worth it

What recommendations would you give to someone considering this product?

Take several minutes to walk through, then UI/UX of Mailchimp becomes intuitive for you

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jacob W.

  • Role: C-Level
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Decent product

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Its very easy to use for beginners

What is your favorite aspect of this product?

Its very easy to setup and use and has tons of plugins/functionality to setup things like popups pretty easily

What do you dislike most about this product?

Deliverability is not great so if you have a big list you want to look elsewhere

What recommendations would you give to someone considering this product?

See if pricing works with large list as once you hit 50k subscribers, there is a big cost spike

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Caring

Bruno C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Advanced Email Marketing Platform

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is the full-featured email marketing hub with advanced technology-based features. This software is available at cheaper rates and provides free trials as well. Additionally, this tool brings great revenue with the marketing and eCommerce upgraded features. It also enables turnkey-eCommerce opportunities for traders.

What is your favorite aspect of this product?

Mailchimp is easy to operate software with well-suited software. This software offers the perfect entry point for micro finances establishments. Thus, Mailchimp offers good reporting and analytics. Additionally, it provides impeccable email options and HTML emails with plain-text substitution.

What do you dislike most about this product?

The first big drawback of this emerging tool is that they have fixed pricing and doesn't provide annual packages. Furthermore, the upgraded features are only available with the premium plans. So, these were the few points that make this software in loss but still the developers are working to improve the above-mentioned issues.

What recommendations would you give to someone considering this product?

On the whole, Mailchimp is a good platform and provides the predicted demographics on the dashboard. Thus, it is recommended for use encountering the prestigious performance of it in targeting the good number of email campaigns. Thus, the intuitive design makes it simple to use and brings forth multiple opportunities to cope with undesirable buffering.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

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