Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Aaryck E.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Good On Price, Good on Features, It's Fine!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Here's the thing: Mailchimp isn't that different from other products. I personally think Klaviyo is deeper and more innovative. However, Mailchimp integrates with our commerce platform better and that's not a fault on Klaviyo or a bonus for Mailchimp: it's because our website teams has coded our commerce platform (Magento v 1.x) so much that Mailchimp is the only one that they managed to get the API working. So, with that being said, we have two (yes, 2) email marketing platforms haha.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its simplicity, training features, and it's spam compliance. I get better open rates with Mailchimp more than Klaviyo and it's better with batch sending that I've used before.

What do you dislike most about this product?

I don't dislike Mailchimp. It's fine. It does everything we need it to. It is a little bland on features and it what has to offer it does it well. I can't complain about it but I also can't particularly rave about it either.

What recommendations would you give to someone considering this product?

If you have a commerce platform on your website, make sure Mailchimp integrates with it well. It should and with that, you can build customer journeys and workflows. I recommend also figuring out your budget for email marketing. Mailchimp isn't expensive but if you have a lot of users, Mailchimp tends to skew more expensive once you pass a certain threshold of users. Just a heads up!

Pros

Trustworthy
Effective Service
Caring
Saves Time

Cons

Slower Product Innovation

Joshua S.

Role: Consultant
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

Email marketing made easy.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Ease of implementation.

What is your favorite aspect of this product?

Almost real time analytics.

What do you dislike most about this product?

More templates would be nice and a few more test sends also.

What recommendations would you give to someone considering this product?

Go for it!

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

RAJ K.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Effective Email Automation

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The email layouts are widely available and one can easily make the choice out of them.

What is your favorite aspect of this product?

It is simple and user-friendly, Since it has the drag and drop functionality it is easy for the users who are from non coding background, thus they are able to use it with ease.

What do you dislike most about this product?

The most of the advanced features are for the Pro-package only which is disappointing.

What recommendations would you give to someone considering this product?

For businesses and enterprises if they want to increase productivity and revenue they should opt it.

Pros

Continually Improving Product
Enables Productivity
Saves Time
Friendly Negotiation

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Aaryck E.

Good On Price, Good on Features, It's Fine!

Likeliness to Recommend

Pros

Cons

Joshua S.

Email marketing made easy.

Likeliness to Recommend

Pros

RAJ K.

Effective Email Automation

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support