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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

84

SPAM Compliance

83

Mobile Optimized

83

Segmentation

83

A/B Testing

83

Auto-Responders

83

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

82

Ease of Data Integration

82

Ease of Customization

81

Quality of Features

81

Ease of IT Administration

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Anish A.

  • Role: Information Technology
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Best Email Marketing Tool

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Being able to organize different email addresses for outreach is so helpful. Not only that but how you get to choose layouts for how you want your message sent. It can be a normal email, a newsletter, a flyer, etc. and it helps make a difference when it comes to marketing. It’s quick and easy!

What is your favorite aspect of this product?

It helped in so many ways. The outreach was terrific. It was best used as a newsletter with links in it that sent you to different social media platforms to get people to visit the pages and help increase our social media engagement. This led to better analytics and even caused more people to be interested in events that clients have and set up through social media such as Facebook.

What do you dislike most about this product?

I don’t like that Mailchimp doesn’t cover all social media platforms. It does have social media integration, but it’s limited. I also don’t really like the prices so much because the higher you go with the subscription, the pricier it gets (obviously), but it almost doesn’t seem friendly for small business owners.

What recommendations would you give to someone considering this product?

Start off by sending yourself a few emails as test runs just to get the hang of it and figure out what works best for you.

Pros

  • Reliable
  • Efficient Service
  • Caring
  • Saves Time

George Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

The best tool for emails & marketing automation

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

With Mailchimp you are able not only able to send email marketing campaigns but also automate the journey of the contact from the minute he is added to your audience.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is that you can create several audiences with different segments and tags to be able to target each of them separately.

What do you dislike most about this product?

The only thing that I dislike and I can be mistaken but until now I didnt find a way to do it, is that I want to receive a notification email/sms for new contacts that are added but the option to do so in the automation page is not available.

What recommendations would you give to someone considering this product?

I recommend using Mailchimp for all your email marketing campaigns and also to automate the journey of a contact to retarget them from day 1 when they are added to the audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elena G.

  • Role: Information Technology
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

The best way to grow business with email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the most popular email marketing platforms on the market. What sets Mailchimp apart from other similar platforms is its ease of use, its comprehensive features, and its affordability. Mailchimp is also known for its excellent customer support.

What is your favorite aspect of this product?

I really like the ease of use and flexibility that Mailchimp provides. I love how I can easily create beautiful email newsletters. I also appreciate the fact that I can segment my email lists and target specific groups of people with my newsletters. Additionally, I like the fact that it integrates with a lot of other platforms and services.

What do you dislike most about this product?

I wish it provides more customization options.

What recommendations would you give to someone considering this product?

There are a few things to consider when using Mailchimp: 1. Make sure you have a clear understanding of your target audience before using this product. Consider whether you need all of the features that Mailchimp offers. If you are just starting out with email marketing, you may not need all of the bells and whistles that Mailchimp provides. 2. Consider your budget. Mailchimp is a very affordable platform, but if you are on a tight budget, there are other options available. 3. Be sure to use Mailchimp's tools to create attractive and p

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

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