Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Samuel-Borris J.

Role: Operations
Industry: Government
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

Easy communication and user-friendly software.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is very easy – novices are able to simply use the tool along with experts. It’s scalable which makes it helpful for businesses of multiple sizes. Another feature that I like concerning Mailchimp is its ability to segment, permitting me to send the proper message, to the right person, at the right time for it to be effective, and last but not least, any tool will be fully implemented with it, like LeadPages. , WebinarJam, Magic Action Box, etc.

What is your favorite aspect of this product?

Love the interface of MailChimp. It’s straightforward to navigate. My admin will even use it on my behalf without a lot of training. Simple but gets the duty done. Grateful to possess this product. One can simply learn to send email campaigns to the existing ones as well as maintain client relations with ease. It’s a tremendous user interface. They have a smart re-send feature that resends campaigns to people that didn’t open the first email. Their suggested send times are usually pretty good to follow as well.

What do you dislike most about this product?

Their integration with platforms like Shopify and woo commerce for e-commerce are a touch lacking. For example, if you would like to set up an abandoned cart email journey it’s lacking the power to dynamically show the complete cart data including pricing.

What recommendations would you give to someone considering this product?

MailChimp will certainly assist you to build your business, increase your reach, and even boost your sales if done correctly. You may have careful tracking of your outreach efforts. I fully recommend it.

Pros

Reliable
Enables Productivity
Effective Service
Inspires Innovation

Sushruth R.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Feature rich email marketing solution

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The feature list of MailChimp is very large and very good. Also the overall usability of the platform is quite intuitive and interesting

What is your favorite aspect of this product?

The list of email templates present with MailChimp is very good. I am able to do various A/B testing samples with the different email templates and that is very interesting to do

What do you dislike most about this product?

The product pricing could be a big low. But other than that everything else is very likable with MailChimp

What recommendations would you give to someone considering this product?

Very good investment a business could make. It is very important to keep your customers engaged and MailChimp can help you achieve that

Pros

Helps Innovate
Effective Service
Caring
Saves Time

Antoun y.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

Best email marketing solution

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp specializes in direct email marketing and has tons of ready made templates to start with.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is that you can manage your audience easily and create targeted campaign to your target clients.

What do you dislike most about this product?

Mailchimp is the best solution in my point of view for email marketing but sometimes the email goes to spam instead of reaching the email for unknown reasons.

What recommendations would you give to someone considering this product?

I recommend giving mailchimp a try using the free version and upgrade if found useful to your needs

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Samuel-Borris J.

Easy communication and user-friendly software.

Likeliness to Recommend

Pros

Sushruth R.

Feature rich email marketing solution

Likeliness to Recommend

Pros

Antoun y.

Best email marketing solution

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support