Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

James P.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

"Mailchimp is an intuitive tool."

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an efficient tool for marketing. It is as intuitive that I did not have to get training to excel using it. You can directly connect to your website and can get a lot of valuable data, for example, the trends of your email database. The best thing about Mailchimp is that it offers a free plan that helps the users to taste it before buying it. You can use all the features that if offered in the free plan so that you can have an idea of the complete package.

What is your favorite aspect of this product?

Mailchimp has helped us to capture leads across multiple platforms across which we have launched marketing campaigns. It offers seamless integration with HubSpot CRM, Google sheets, Woo-commerce, etc. which makes the job further easy for us. Through Mailchimp, we have been able to quickly create email templates and add content to our newsletter. Emails can be sent very easily and you can also keep a track of them. Mailchimp offers a consistent mode of communication with the contact database. It also enables us to export the reports easily.

What do you dislike most about this product?

Some of the features in Mailchimp are not visually appealing and it also offers very limited image galleries and layouts. The pricing of the packages could be much better, so it should be reconsidered by Mailchimp. More features should be added for a better formatting experience. The analytics need to be more robust and should allow us to compare the results from different months. The learning curve for a new member is very steep. It would be better if they could make the experience more fun and interesting for new users.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool for those who have just begun their journey in the field of marketing. It will assist them a lot in launching effective email campaigns and take aid from marketing automation. Numerous integrations of Mailchimp will make the overall experience additionally productive. But an obvious point is that it is always requirements versus features so, you should conduct thorough research and decide for yourself.

Pros

Reliable
Trustworthy
Efficient Service
Caring

Davide A.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Polished software helping cater to our customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is an easy to use solution that seamlessly synchronizes data and enables us to segment our mailing list and classify prospects and current customers

What is your favorite aspect of this product?

The available templates makes it easy to create emails that look just like our brand that we have working so hard to build. And it's mobile-friendly, so they look great on any device

What do you dislike most about this product?

Email testing and preview should be fine-tuned to enable us test emails before they are sent out and correct any errors to avoid spam delivery

What recommendations would you give to someone considering this product?

This is a tool that will help you understand what your customers want and need from a product, personalize their messages and reach them at the right time which is the best way to earn their trust and loyalty

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Laura H.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great to use to get your email marketing out there

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp allows you to work on multiply campaigns at one and also keep your audiences list separate and easy to find

What is your favorite aspect of this product?

having the reports so you can see how your mail performed with you audience

What do you dislike most about this product?

sometimes it does not support all file types that I wish to upload

What recommendations would you give to someone considering this product?

make sure you set up a plan that can hold all the data you need on there

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

James P.

"Mailchimp is an intuitive tool."

Likeliness to Recommend

Pros

Davide A.

Polished software helping cater to our customers

Likeliness to Recommend

Pros

Laura H.

Great to use to get your email marketing out there

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support