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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Marissa N.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2021

Took very little time and effort to learn

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp was very easy to learn. With the drag and drop features, it took little time to format emails and the automation/ analytics were very clear.

What is your favorite aspect of this product?

I enjoy the warnings that they feature to ensure that you have the best email. As you input a subject line, they make suggestions as well as suggestions to many other aspects of the email to ensure you aren't being sent to spam.

What do you dislike most about this product?

I do wish there was more customization in the design, it can feel as if many of your emails look the same with sticking to the drag and drop features.

What recommendations would you give to someone considering this product?

I would recommend taking advantage of the automation marketing. You can select specific triggers that really take a lot of work off of your plate!

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Saves Time

Parul K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use Email marketing platform

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Easy to use

What is your favorite aspect of this product?

GDPR compliant and easy to navigate platform.

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

This is really an amazing solution for small businesses.

Pros

  • Client Friendly Policies
  • Fair
  • Altruistic
  • Acts with Integrity

Erin H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Mailchimp Preferred User

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Before Mailchimp, I used a couple other industry leading mass email programs and they were frustrating to get through to the end result. They may have improved over time but I'd rather not switch to find out.

What is your favorite aspect of this product?

I worked with Mailchimp under two organizations. I can clearly and cleanly function between the Mailchimp platforms that have been set up for each organization. I never get the two confused.

What do you dislike most about this product?

Audiences get a little tricky to work with when you have the obvious subscribed vs unsubscribed, cleaned, archived. Anything but archived counts against your billing limits and housekeeping is needed to keep the numbers down.

What recommendations would you give to someone considering this product?

Organize your audiences before you import them into Mailchimp and create clear divides on who will live where. Tags are your friends when creating segments. House clean often with clearing out contacts that you don't need.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Trustworthy

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