Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Pedro G.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Easy Usability

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

I believe the usability and ease of use for beginners. We have a friendly one that is very useful for small businesses that are looking to take a leap in the way they talk to their audience. The possibility of a free plan delivers a lot for those starting out.

What is your favorite aspect of this product?

I believe that usability is the friendliest platform, easy to use for those starting out.

What do you dislike most about this product?

I believe that when the company reaches higher levels, the application becomes weak, given the various options we have. Today we have many programs that deliver much more for a price that is not much higher in the end.

What recommendations would you give to someone considering this product?

I believe that if you are evolving with your company, mailchimp is a great program to start with. It's easy to use and very affordable.

Pros

  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product

Kyle T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Solid beginner email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is the most cost effective email marketing tool on the market

What is your favorite aspect of this product?

It is easy to create and segment audiences.

What do you dislike most about this product?

Customizing the templates is harder than it should be.

What recommendations would you give to someone considering this product?

Good tool to get started into email marketing

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Camilo P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Automated Marketing with MailChimp

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

We tried to use Emfluence Marketing Platform, but the latter lacked many tools to be complete. Above all a knowledge base, the MailChimp on the other hand is quite complete, in addition to Emfluence Marketing Platform, MailChimp has forums frequently asked questions, which will help new users.

What is your favorite aspect of this product?

It is then about the use of a tool that helps to generate excellent results for all types of companies (large and small). And it even allows you to optimize time, efficiently managing each of the steps within the funnel in a personalized and fast way. The potential of marketing automation is that once this "machine" is set up, no human intervention is required during the conversion process. All emails, notifications and actions are executed automatically with the automation software.

What do you dislike most about this product?

Not listening to your client: even if the system suggests certain strategies or gives some answers to your consumers, you should take the time to read them, listen to them and be attentive to what they ask of you, so that in this way you can attend to their needs and do not walk away of you.

What recommendations would you give to someone considering this product?

Automation isn't about selling more, it's about attracting more leads and doing more personalized marketing. The use of marketing automation makes processes that would otherwise have been done manually much more efficient and time-controlled, as well as being able to carry out some cascading processes that would be impossible to do manually.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Effective Service

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