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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Kyle T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Solid beginner email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is the most cost effective email marketing tool on the market

What is your favorite aspect of this product?

It is easy to create and segment audiences.

What do you dislike most about this product?

Customizing the templates is harder than it should be.

What recommendations would you give to someone considering this product?

Good tool to get started into email marketing

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Camilo P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Automated Marketing with MailChimp

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

We tried to use Emfluence Marketing Platform, but the latter lacked many tools to be complete. Above all a knowledge base, the MailChimp on the other hand is quite complete, in addition to Emfluence Marketing Platform, MailChimp has forums frequently asked questions, which will help new users.

What is your favorite aspect of this product?

It is then about the use of a tool that helps to generate excellent results for all types of companies (large and small). And it even allows you to optimize time, efficiently managing each of the steps within the funnel in a personalized and fast way. The potential of marketing automation is that once this "machine" is set up, no human intervention is required during the conversion process. All emails, notifications and actions are executed automatically with the automation software.

What do you dislike most about this product?

Not listening to your client: even if the system suggests certain strategies or gives some answers to your consumers, you should take the time to read them, listen to them and be attentive to what they ask of you, so that in this way you can attend to their needs and do not walk away of you.

What recommendations would you give to someone considering this product?

Automation isn't about selling more, it's about attracting more leads and doing more personalized marketing. The use of marketing automation makes processes that would otherwise have been done manually much more efficient and time-controlled, as well as being able to carry out some cascading processes that would be impossible to do manually.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Effective Service

Emma B.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

A must-have tool for sending out email newsletters

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Without a budget, you establish a new business for free and respond to high-quality demand. I was able to quickly understand consumer problems and interests and implement a short action cycle.

What is your favorite aspect of this product?

The large range of things that may be done for free, as well as the great level of personalization, are, in my opinion, the strong aspects. Because HTML email production is intended with a great degree of flexibility in mind, I'm curious if it can deliver information with the user interface that you wish to display. It is not only simple to use as email delivery software, but it can also be used to develop LP pages that can be visited by email, increasing its value. Regardless of the fact that it is a template, I am thankful for the opportunity to make beautiful things.

What do you dislike most about this product?

It may be used intuitively; there is no specific navigation on how to use it, thus it is understood via practice.

What recommendations would you give to someone considering this product?

the number of home lists that exist. I believe it is straightforward to find work in a firm that does not employ MA but desires to improve internal sales.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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