In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Pedro G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Aug 2021
Easy Usability
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I believe the usability and ease of use for beginners. We have a friendly one that is very useful for small businesses that are looking to take a leap in the way they talk to their audience. The possibility of a free plan delivers a lot for those starting out.
What is your favorite aspect of this product?
I believe that usability is the friendliest platform, easy to use for those starting out.
What do you dislike most about this product?
I believe that when the company reaches higher levels, the application becomes weak, given the various options we have. Today we have many programs that deliver much more for a price that is not much higher in the end.
What recommendations would you give to someone considering this product?
I believe that if you are evolving with your company, mailchimp is a great program to start with. It's easy to use and very affordable.
Pros
- Includes Product Enhancements
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Kyle T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2021
Solid beginner email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is the most cost effective email marketing tool on the market
What is your favorite aspect of this product?
It is easy to create and segment audiences.
What do you dislike most about this product?
Customizing the templates is harder than it should be.
What recommendations would you give to someone considering this product?
Good tool to get started into email marketing
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Camilo P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Automated Marketing with MailChimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We tried to use Emfluence Marketing Platform, but the latter lacked many tools to be complete. Above all a knowledge base, the MailChimp on the other hand is quite complete, in addition to Emfluence Marketing Platform, MailChimp has forums frequently asked questions, which will help new users.
What is your favorite aspect of this product?
It is then about the use of a tool that helps to generate excellent results for all types of companies (large and small). And it even allows you to optimize time, efficiently managing each of the steps within the funnel in a personalized and fast way. The potential of marketing automation is that once this "machine" is set up, no human intervention is required during the conversion process. All emails, notifications and actions are executed automatically with the automation software.
What do you dislike most about this product?
Not listening to your client: even if the system suggests certain strategies or gives some answers to your consumers, you should take the time to read them, listen to them and be attentive to what they ask of you, so that in this way you can attend to their needs and do not walk away of you.
What recommendations would you give to someone considering this product?
Automation isn't about selling more, it's about attracting more leads and doing more personalized marketing. The use of marketing automation makes processes that would otherwise have been done manually much more efficient and time-controlled, as well as being able to carry out some cascading processes that would be impossible to do manually.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
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