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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Dustin S.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Oct 2021
The definitive email marketing version is strong
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Simple and intuitive user interface. You may use it for free up to 2000 recipients. It's not necessary to invest a lot of money in small start-ups. There are various memberships that allow the usage of up to 2000 lists for free. You may always try it out for free. However, I've never come across anything else that's completely free of charge. Services with a limited number of registered users will benefit most from this.
What is your favorite aspect of this product?
When it comes to email marketing, there are a lot of factors to consider, but one platform can now handle it all. This can be done with some inventiveness within the general range because there are so many compatible applications and services, and there is less time to waste when choosing a provider. The process of obtaining consumer email addresses, nurturing, and CVs for consideration proceeded smoothly. It is also possible to utilize the reporting tool to conduct internal evaluations and discussions inside the company. To create an email newsletter and send out emails, you may easily incorporate a form on your website.
What do you dislike most about this product?
A number of components are tough to detect because they're not in Japanese because it's a foreign-language tool. All I want is a "Japanese" patch.
What recommendations would you give to someone considering this product?
An email newsletter can be sent out to the e-mail list. However, it's more convenient because it's free and easy to use. You can use it if you simply need to send a few emails. Using up to 2000 lists is free, but you may send up to 12000 each month, meaning you can send six times as many. Hence, there's no need to say anything further at this point. For small businesses, it's a great way to send emails. When it comes to email marketing, there are a lot of factors to consider, but one platform can now handle it all. This can be done with some inventiveness within the general range because there are so many compatible applications and services
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Davide C.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Sep 2021
The most intuitive Email Marketing tool out there
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use, easy to implement
What is your favorite aspect of this product?
Segmentation
What do you dislike most about this product?
It costs too much for bigger databases
What recommendations would you give to someone considering this product?
Consider the dimension of your database and the level of automation you need in your workflows
Pros
- Inspires Innovation
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Manoj A.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Sep 2021
A Great Email Marketing And Analytics Product.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It have lot of unique feature which help you a lot and increate your productivity some of them are ,It's easy to configure automated messages for your customer. Creating interactive and efficient landing pages. AI powered tool and widgets which is very helpful. Great market analysis capabilities which help you to understand market better . Easy integration with social media and other third party applications. You can easily save contacts and very easy to segment your customers.
What is your favorite aspect of this product?
It's very useful platform for handling bulk emailing and email marketing , some of the useful features are, MailChimp provides a clean simple interactive interface with powerful editors. Easy implementation and easy to integrate with other application. The email builder with drag and drop feature save's lot of time and is have a dashboard feature for quick view of the email results. You can easily integrate with social media platform for conducting campaigns and connect with different analytics platform to know the performance and market demand. You can brand each page and make it look good while still keeping it streamlined.
What do you dislike most about this product?
No doubt it's a great product but some more feature and improvement can make it more better and effective. Some of the are like ,To configure own email template you need to have good HTML knowledge that is not very much suitable if you are into non technical. The Generated analysis report is informative but the template looks quite boring and old. For mobile it's not good enough and not very much responsive. Adding more email templates will be helpful and Require little improvement on the design of the UI
What recommendations would you give to someone considering this product?
If you are looking for a free to start email marketing platform, mailchimp is probably the best choice on the market. It provides lot of feature for free. The ability to tag makes it easy to segregate your lists and customers. The reporting tolls will helps you to know what is working or needs improvement. Some good feature are there to conduct social media marketing and conducting campaigns as well. It's having a great customer support with lot of supporting document which definitely will help you to start .
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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