Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Sushant V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Mailchimp- your go to solution for email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is a one stop solution for your email marketing needs. The contact databases lists can be easily seperate and managed and they have a nice collection of templates.

What is your favorite aspect of this product?

The support is pretty good. The team is quite knowledgeable and most of time you get answers to questions in minimal time.

What do you dislike most about this product?

The user interface is cluttered. It's difficult to find basic things like the admin panel. A new user can easily get lost.

What recommendations would you give to someone considering this product?

Go for it. Its difficult for any other tool to provide the same range of features that Mailchimp provides, specially if you are into email marketing.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Douglas M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A really useful tool!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Great emailing tool for people of all industries and business sizes. It has many features being added all the time and its very cheap!

What is your favorite aspect of this product?

Its cost esffective

What do you dislike most about this product?

It' cost effective

What recommendations would you give to someone considering this product?

Get to understand all the features properly.

Pros

  • Respectful
  • Efficient Service
  • Caring

Cons

  • Less Effective Service
  • Wastes Time

Erin Q.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

Fantastic product for a small business!

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It is fairly simple to use, implement and integrate with CRM software. The cost is reasonable for a small business.

What is your favorite aspect of this product?

The ease of using it, being able to segment customers and the compliance automation.

What do you dislike most about this product?

The only thing I think could be improved upon is the email templates. Some can be a little difficult to navigate, and it would be nice if there was an undo button when you’re creating a template. It would also be nice to be able to have access to a wider variety of templates, but this is a good solution for the price.

What recommendations would you give to someone considering this product?

This is great marketing tool for small businesses because you are able to choose your plan level based on your number of contacts/number of emails you send each month. In our initial research, we found some of the competitors to be outside of our marketing budget. We really like that our Mailchimp plan has a monthly subscription fee.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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