In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Zee G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Simple and intuitive email marketing & automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
From all the products that I've used, Mailchimp has been the most intuitive and user-friendly. All the others required more training and getting used to. Mailchimp, on the other hand, was like iOS devices - take it out of the box and use it.
What is your favorite aspect of this product?
The simplicity of use and yet powerful features. Also, the availability of the free plan was a huge bonus for us back when we first implemented Mailchimp and our marketing budget was very low.
What do you dislike most about this product?
Probably the fact that many of Mailchimp's emails go into spam or "promotions" folder in people's e-mails. On one hand, it's understandable, but on the other - many emails were lost simply due to the HTML-ness of the email.
What recommendations would you give to someone considering this product?
Clearly understand the reasons why you need an email marketing automation tool. If it's sending more "personal" emails and reminders from salespeople - it's better to use something like Reply.io that has no HTML formatting and usually goes into the Inbox. If you're planning to use Mailchimp for blog subscriptions or sending other promotional/administrative emails to your customers - then Mailchimp is a great companion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Marketing improvements exponentially.
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Melissa M.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2022
The heartbeat of email marketing automation for us
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We were able to successfully introduce our own customized customer journey workflow into Mailchimp. Thereby letting us successfully guide sales leads from prospect to customers successfully.
What is your favorite aspect of this product?
I like Mailchimps customer journey builder. This is more or less what has made Mailchimp effective for my organizations . Being able to customize Mailchimp to follow our own customer journey map workflow is priceless.
What do you dislike most about this product?
Limited mobile application functionality. While we conveniently navigate this by accessing Mailchimp on computer, it is still a major bottleneck.
What recommendations would you give to someone considering this product?
It depends on the need of the team or organization . For us, we use Mailchimp for email automation and email marketing. While it has other modules such as the social media management modules, we have stuck with the aforementioned ( automation and email marketing ) as it meets our needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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