Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Marketing improvements exponentially.

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Melissa M.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

The heartbeat of email marketing automation for us

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We were able to successfully introduce our own customized customer journey workflow into Mailchimp. Thereby letting us successfully guide sales leads from prospect to customers successfully.

What is your favorite aspect of this product?

I like Mailchimps customer journey builder. This is more or less what has made Mailchimp effective for my organizations . Being able to customize Mailchimp to follow our own customer journey map workflow is priceless.

What do you dislike most about this product?

Limited mobile application functionality. While we conveniently navigate this by accessing Mailchimp on computer, it is still a major bottleneck.

What recommendations would you give to someone considering this product?

It depends on the need of the team or organization . For us, we use Mailchimp for email automation and email marketing. While it has other modules such as the social media management modules, we have stuck with the aforementioned ( automation and email marketing ) as it meets our needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sushant V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Mailchimp- your go to solution for email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is a one stop solution for your email marketing needs. The contact databases lists can be easily seperate and managed and they have a nice collection of templates.

What is your favorite aspect of this product?

The support is pretty good. The team is quite knowledgeable and most of time you get answers to questions in minimal time.

What do you dislike most about this product?

The user interface is cluttered. It's difficult to find basic things like the admin panel. A new user can easily get lost.

What recommendations would you give to someone considering this product?

Go for it. Its difficult for any other tool to provide the same range of features that Mailchimp provides, specially if you are into email marketing.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

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