In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Marketing improvements exponentially.
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Melissa M.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2022
The heartbeat of email marketing automation for us
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We were able to successfully introduce our own customized customer journey workflow into Mailchimp. Thereby letting us successfully guide sales leads from prospect to customers successfully.
What is your favorite aspect of this product?
I like Mailchimps customer journey builder. This is more or less what has made Mailchimp effective for my organizations . Being able to customize Mailchimp to follow our own customer journey map workflow is priceless.
What do you dislike most about this product?
Limited mobile application functionality. While we conveniently navigate this by accessing Mailchimp on computer, it is still a major bottleneck.
What recommendations would you give to someone considering this product?
It depends on the need of the team or organization . For us, we use Mailchimp for email automation and email marketing. While it has other modules such as the social media management modules, we have stuck with the aforementioned ( automation and email marketing ) as it meets our needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sushant V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2022
Mailchimp- your go to solution for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a one stop solution for your email marketing needs. The contact databases lists can be easily seperate and managed and they have a nice collection of templates.
What is your favorite aspect of this product?
The support is pretty good. The team is quite knowledgeable and most of time you get answers to questions in minimal time.
What do you dislike most about this product?
The user interface is cluttered. It's difficult to find basic things like the admin panel. A new user can easily get lost.
What recommendations would you give to someone considering this product?
Go for it. Its difficult for any other tool to provide the same range of features that Mailchimp provides, specially if you are into email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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