Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Zee G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Simple and intuitive email marketing & automation

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

From all the products that I've used, Mailchimp has been the most intuitive and user-friendly. All the others required more training and getting used to. Mailchimp, on the other hand, was like iOS devices - take it out of the box and use it.

What is your favorite aspect of this product?

The simplicity of use and yet powerful features. Also, the availability of the free plan was a huge bonus for us back when we first implemented Mailchimp and our marketing budget was very low.

What do you dislike most about this product?

Probably the fact that many of Mailchimp's emails go into spam or "promotions" folder in people's e-mails. On one hand, it's understandable, but on the other - many emails were lost simply due to the HTML-ness of the email.

What recommendations would you give to someone considering this product?

Clearly understand the reasons why you need an email marketing automation tool. If it's sending more "personal" emails and reminders from salespeople - it's better to use something like Reply.io that has no HTML formatting and usually goes into the Inbox. If you're planning to use Mailchimp for blog subscriptions or sending other promotional/administrative emails to your customers - then Mailchimp is a great companion.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Marketing improvements exponentially.

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Melissa M.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

The heartbeat of email marketing automation for us

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We were able to successfully introduce our own customized customer journey workflow into Mailchimp. Thereby letting us successfully guide sales leads from prospect to customers successfully.

What is your favorite aspect of this product?

I like Mailchimps customer journey builder. This is more or less what has made Mailchimp effective for my organizations . Being able to customize Mailchimp to follow our own customer journey map workflow is priceless.

What do you dislike most about this product?

Limited mobile application functionality. While we conveniently navigate this by accessing Mailchimp on computer, it is still a major bottleneck.

What recommendations would you give to someone considering this product?

It depends on the need of the team or organization . For us, we use Mailchimp for email automation and email marketing. While it has other modules such as the social media management modules, we have stuck with the aforementioned ( automation and email marketing ) as it meets our needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons