Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

María José P.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Grow faster with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.

What is your favorite aspect of this product?

With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.

What do you dislike most about this product?

Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.

What recommendations would you give to someone considering this product?

Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service
  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Not intuitive, expensive for small business

Likeliness to Recommend

4 /10

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Less Performance Enhancing
  • Less Productive
  • Commodity Features

Jo-Anna F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Mailchimp makes email marketing super simple

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp is a market leader in all things email marketing and email automation and offers so much training and support for those just getting started.

What is your favorite aspect of this product?

I love MailChimp's simplicity

What do you dislike most about this product?

There are more intuitive products on the market and I would like to trigger email marketing automation with specific link clicks rather than a generalised link click.

What recommendations would you give to someone considering this product?

Definitely perfect if you are just getting started with email marketing.

Pros

  • Continually Improving Product
  • Saves Time
  • Respectful
  • Security Protects

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