In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
María José P.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Grow faster with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.
What is your favorite aspect of this product?
With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.
What do you dislike most about this product?
Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.
What recommendations would you give to someone considering this product?
Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Not intuitive, expensive for small business
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
Please tell us why you think this review should be flagged.
Jo-Anna F.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Mailchimp makes email marketing super simple
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a market leader in all things email marketing and email automation and offers so much training and support for those just getting started.
What is your favorite aspect of this product?
I love MailChimp's simplicity
What do you dislike most about this product?
There are more intuitive products on the market and I would like to trigger email marketing automation with specific link clicks rather than a generalised link click.
What recommendations would you give to someone considering this product?
Definitely perfect if you are just getting started with email marketing.
Pros
- Continually Improving Product
- Saves Time
- Respectful
- Security Protects
Please tell us why you think this review should be flagged.
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