In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Not intuitive, expensive for small business
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
Please tell us why you think this review should be flagged.
Jo-Anna F.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Mailchimp makes email marketing super simple
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a market leader in all things email marketing and email automation and offers so much training and support for those just getting started.
What is your favorite aspect of this product?
I love MailChimp's simplicity
What do you dislike most about this product?
There are more intuitive products on the market and I would like to trigger email marketing automation with specific link clicks rather than a generalised link click.
What recommendations would you give to someone considering this product?
Definitely perfect if you are just getting started with email marketing.
Pros
- Continually Improving Product
- Saves Time
- Respectful
- Security Protects
Please tell us why you think this review should be flagged.
Zee G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Simple and intuitive email marketing & automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
From all the products that I've used, Mailchimp has been the most intuitive and user-friendly. All the others required more training and getting used to. Mailchimp, on the other hand, was like iOS devices - take it out of the box and use it.
What is your favorite aspect of this product?
The simplicity of use and yet powerful features. Also, the availability of the free plan was a huge bonus for us back when we first implemented Mailchimp and our marketing budget was very low.
What do you dislike most about this product?
Probably the fact that many of Mailchimp's emails go into spam or "promotions" folder in people's e-mails. On one hand, it's understandable, but on the other - many emails were lost simply due to the HTML-ness of the email.
What recommendations would you give to someone considering this product?
Clearly understand the reasons why you need an email marketing automation tool. If it's sending more "personal" emails and reminders from salespeople - it's better to use something like Reply.io that has no HTML formatting and usually goes into the Inbox. If you're planning to use Mailchimp for blog subscriptions or sending other promotional/administrative emails to your customers - then Mailchimp is a great companion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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