Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Not intuitive, expensive for small business

Likeliness to Recommend

4 /10

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Less Performance Enhancing
  • Less Productive
  • Commodity Features

Jo-Anna F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Mailchimp makes email marketing super simple

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp is a market leader in all things email marketing and email automation and offers so much training and support for those just getting started.

What is your favorite aspect of this product?

I love MailChimp's simplicity

What do you dislike most about this product?

There are more intuitive products on the market and I would like to trigger email marketing automation with specific link clicks rather than a generalised link click.

What recommendations would you give to someone considering this product?

Definitely perfect if you are just getting started with email marketing.

Pros

  • Continually Improving Product
  • Saves Time
  • Respectful
  • Security Protects

Zee G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Simple and intuitive email marketing & automation

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

From all the products that I've used, Mailchimp has been the most intuitive and user-friendly. All the others required more training and getting used to. Mailchimp, on the other hand, was like iOS devices - take it out of the box and use it.

What is your favorite aspect of this product?

The simplicity of use and yet powerful features. Also, the availability of the free plan was a huge bonus for us back when we first implemented Mailchimp and our marketing budget was very low.

What do you dislike most about this product?

Probably the fact that many of Mailchimp's emails go into spam or "promotions" folder in people's e-mails. On one hand, it's understandable, but on the other - many emails were lost simply due to the HTML-ness of the email.

What recommendations would you give to someone considering this product?

Clearly understand the reasons why you need an email marketing automation tool. If it's sending more "personal" emails and reminders from salespeople - it's better to use something like Reply.io that has no HTML formatting and usually goes into the Inbox. If you're planning to use Mailchimp for blog subscriptions or sending other promotional/administrative emails to your customers - then Mailchimp is a great companion.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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