Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Hozam A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2022

Should work more to stay in the competition.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Maybe it's easier to use than other similar products.

What is your favorite aspect of this product?

The ability to send bulk emails without considered as spam.

What do you dislike most about this product?

The slow improvement.

What recommendations would you give to someone considering this product?

It's good to start with.

Pros

  • Reliable
  • Trustworthy
  • Caring
  • Respectful

Cons

  • Charges for Enhancements
  • Slower Product Innovation
  • Commodity Features

Leena J.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Email marketing service for managing mailing lists

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp works great for small businesses that are looking to grow and develop. In fact, if you have less than 2,000 email subscribers, the basic plan is free to use.

What is your favorite aspect of this product?

MailChimp has a number of effective templates that are made available to users once they have an account. MailChimp is actually free up to 2,000 contacts, but they’ll include their logo under your campaign and subscription form. You can also upgrade your account if you prefer to have this logo removed from your outgoing mail.

What do you dislike most about this product?

There is a definite learning curve to using MailChimp, especially if you’ve used other email marketing programs in the past. It can take a lot more time to design and organize a campaign so it is where you want it to be. Also MailChimp reserves the right to either suspend or cancel your account without prior notification.

What recommendations would you give to someone considering this product?

Mailchimp is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers.

Pros

  • Trustworthy
  • Inspires Innovation
  • Caring
  • Respectful

María José P.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Grow faster with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.

What is your favorite aspect of this product?

With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.

What do you dislike most about this product?

Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.

What recommendations would you give to someone considering this product?

Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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