Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Apr 2022

great entry product thats easy to use and feature

Likeliness to Recommend

8 /10

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Jacqueline j.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Mar 2022

The survey isn’t well built. Kind of confusing

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Not much.

What is your favorite aspect of this product?

It lacks a lot so N/A

What do you dislike most about this product?

It’s limiting

What recommendations would you give to someone considering this product?

Get something that includes more CRM feautures

Pros

  • Continually Improving Product
  • Trustworthy
  • Respectful
  • Helps Innovate

Cons

  • Less Inspiring
  • Less Generous
  • Commodity Features

Aaryck E.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Good On Price, Good on Features, It's Fine!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Here's the thing: Mailchimp isn't that different from other products. I personally think Klaviyo is deeper and more innovative. However, Mailchimp integrates with our commerce platform better and that's not a fault on Klaviyo or a bonus for Mailchimp: it's because our website teams has coded our commerce platform (Magento v 1.x) so much that Mailchimp is the only one that they managed to get the API working. So, with that being said, we have two (yes, 2) email marketing platforms haha.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its simplicity, training features, and it's spam compliance. I get better open rates with Mailchimp more than Klaviyo and it's better with batch sending that I've used before.

What do you dislike most about this product?

I don't dislike Mailchimp. It's fine. It does everything we need it to. It is a little bland on features and it what has to offer it does it well. I can't complain about it but I also can't particularly rave about it either.

What recommendations would you give to someone considering this product?

If you have a commerce platform on your website, make sure Mailchimp integrates with it well. It should and with that, you can build customer journeys and workflows. I recommend also figuring out your budget for email marketing. Mailchimp isn't expensive but if you have a lot of users, Mailchimp tends to skew more expensive once you pass a certain threshold of users. Just a heads up!

Pros

  • Trustworthy
  • Effective Service
  • Caring
  • Saves Time

Cons

  • Slower Product Innovation

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