In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Virginia O.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted May 2022
Mailchimp gets the work done for us.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp provides us with the ability to access and make changes to our email campaigns from the comfort of a mobile application. This is not a readily available feature on most other email marketing platforms I have used.
What is your favorite aspect of this product?
I like the vast integrations which MailChimp provides me. We have relied on this vast integration potentials to achieve more with our MailChimp use. As an example, we integrated MailChimp with Mixpanel to make smarter email marketing decisions by using the knowledge of behavioural data generated with Mixpanel in our email marketing campaigns.
What do you dislike most about this product?
MailChimp does provide a template library. However, we are limited in terms of the level of customisation we can make to provided templates . Therefore, we have had to resolve to creating our email templates from scratch.
What recommendations would you give to someone considering this product?
Despite the limitations of its templates, MailChimp is the best email marketing platform I have experience with.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Bill R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Excellent platform for email marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Detailed reporting. It is very visually appealing. Great integrations. User friendly.
What is your favorite aspect of this product?
MailChimp does customer segmentation. A variety of email templates. Easy to use drag and drop editor. A/B testing.
What do you dislike most about this product?
There is nothing i have found to dislike.
What recommendations would you give to someone considering this product?
I highly recommend Mailchimp , the best email marketing tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Bailey M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2022
The best platform for email marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The reports are standard. Very easy to use. It has rich features.
What is your favorite aspect of this product?
WYSIWYG editor. A/B testing. We are able to send mass emails and see who has seen them. The scheduling feature is very useful for scheduling campaigns. A/B testing. Does targeting of audiences.
What do you dislike most about this product?
I have found nothing to dislike, the features and functionalities it has given us are all we needed.
What recommendations would you give to someone considering this product?
Mailchimp has helped us be able to market in a smart way and so we have been able to grow faster. I would highly recommend Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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