Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Virginia O.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Mailchimp gets the work done for us.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp provides us with the ability to access and make changes to our email campaigns from the comfort of a mobile application. This is not a readily available feature on most other email marketing platforms I have used.

What is your favorite aspect of this product?

I like the vast integrations which MailChimp provides me. We have relied on this vast integration potentials to achieve more with our MailChimp use. As an example, we integrated MailChimp with Mixpanel to make smarter email marketing decisions by using the knowledge of behavioural data generated with Mixpanel in our email marketing campaigns.

What do you dislike most about this product?

MailChimp does provide a template library. However, we are limited in terms of the level of customisation we can make to provided templates . Therefore, we have had to resolve to creating our email templates from scratch.

What recommendations would you give to someone considering this product?

Despite the limitations of its templates, MailChimp is the best email marketing platform I have experience with.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bill R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Excellent platform for email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Detailed reporting. It is very visually appealing. Great integrations. User friendly.

What is your favorite aspect of this product?

MailChimp does customer segmentation. A variety of email templates. Easy to use drag and drop editor. A/B testing.

What do you dislike most about this product?

There is nothing i have found to dislike.

What recommendations would you give to someone considering this product?

I highly recommend Mailchimp , the best email marketing tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bailey M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

The best platform for email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The reports are standard. Very easy to use. It has rich features.

What is your favorite aspect of this product?

WYSIWYG editor. A/B testing. We are able to send mass emails and see who has seen them. The scheduling feature is very useful for scheduling campaigns. A/B testing. Does targeting of audiences.

What do you dislike most about this product?

I have found nothing to dislike, the features and functionalities it has given us are all we needed.

What recommendations would you give to someone considering this product?

Mailchimp has helped us be able to market in a smart way and so we have been able to grow faster. I would highly recommend Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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