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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Noah W.

  • Role: Sales Marketing
  • Industry: Shipping
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"The only email marketing tool you'll ever need"

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

the main difference is that it is very easy to use, and it is a program that does not cost much.

What is your favorite aspect of this product?

If you're just getting started with email marketing, MailChimp is the way to go. On their website, they provide a wealth of marketing resources. Those with lesser needs will be satisfied by the simple automation. In the same way that every other email marketing software uses tags, segmentations, etc.

What do you dislike most about this product?

When your customer base grows, the prices might become a little out of hand. Not a big fan of their newsletter builder. It's very limiting, and when you write an email in a language other than English with white space, the design breaks.

What recommendations would you give to someone considering this product?

In the beginning stages of developing an email list, Mailchimp's free plan will suffice. Alternatively, Once you've gained some traction, you may upgrade to a premium plan that includes extra features.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Saves Time

DeBow P.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2022

Overall a great product - reliable & innovative

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.

What is your favorite aspect of this product?

Clean interface makes for easy navigation and implementation

What do you dislike most about this product?

Wish it was compatible with franchise industries!!

What recommendations would you give to someone considering this product?

This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status
  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Best tool for marketing campaigns

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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