Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

DeBow P.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2022

Overall a great product - reliable & innovative

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.

What is your favorite aspect of this product?

Clean interface makes for easy navigation and implementation

What do you dislike most about this product?

Wish it was compatible with franchise industries!!

What recommendations would you give to someone considering this product?

This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status
  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Best tool for marketing campaigns

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Zach M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Industry standard for a reason!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Reliability and a smooth user interface from conception through delivery and analytics, MailChimp has proven time and again why they're the #1 name in email marketing and automation. It's a breeze to train new team members on!

What is your favorite aspect of this product?

The ease with which our new team members can jump in and immediately hit the ground running when tasked with handling client email campaigns. The interface is smart, slick and intuitive.

What do you dislike most about this product?

There could be a few more niche features for the price, but it's more a minor annoyance than a true "dislike."

What recommendations would you give to someone considering this product?

Be sure to plan out the entire campaign strategy from the creative brief all the way through the analytics report; once all that is done, actually creating the campaign is a breeze!

Pros

  • Reliable
  • Performance Enhancing
  • Appreciates Incumbent Status
  • Helps Innovate

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