In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Industry Specific Role
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jun 2022
manage your sales and campaigns with mailchimp.
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
Alex W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Vendor Selection and Purchasing
Submitted Jun 2022
Took company to another level
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I love Mailchimp because of the customization - I haven't used any other email marketing software but will not use anything else because Mailchimp provides everything I need. I also love how easy it is to import and export contacts.
What is your favorite aspect of this product?
The analytics. I love checking to see how well an email campaign did and how to improve upon it to make the conversion rates better.
What do you dislike most about this product?
I wish there were more tutorials to show you how to maximize a campaign. I feel like I may be missing some great features.
What recommendations would you give to someone considering this product?
If you are thinking about getting an email marketing service, I would go with Mail Chimp. It's easy to use, has great analytics and the customization is the best.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Noah W.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted May 2022
"The only email marketing tool you'll ever need"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
the main difference is that it is very easy to use, and it is a program that does not cost much.
What is your favorite aspect of this product?
If you're just getting started with email marketing, MailChimp is the way to go. On their website, they provide a wealth of marketing resources. Those with lesser needs will be satisfied by the simple automation. In the same way that every other email marketing software uses tags, segmentations, etc.
What do you dislike most about this product?
When your customer base grows, the prices might become a little out of hand. Not a big fan of their newsletter builder. It's very limiting, and when you write an email in a language other than English with white space, the design breaks.
What recommendations would you give to someone considering this product?
In the beginning stages of developing an email list, Mailchimp's free plan will suffice. Alternatively, Once you've gained some traction, you may upgrade to a premium plan that includes extra features.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
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