Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Olivia M.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

A super powerful tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

One of the best application for email marketing in the market today is Mailchimp. It's an exceptional and excellent solution that enables us to market our products and services. I like how easy it is to implement and set up. Also, it allows us to create professional campaigns and send them instantly.

What is your favorite aspect of this product?

Mailchimp is a must use software for email marketing. It's simple and easy to install, set up and get started with. It allows us to engage with our customers and business partners regardless of where they are. Since we started using it, our business profit has increased dramatically over the last 2 years. It has a very responsive and helpful customer support team.

What do you dislike most about this product?

Since we started using Mailchimp, we have never recorded any challenges until today so nothing negative to highlight about it.

What recommendations would you give to someone considering this product?

I recommend.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Davide A.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Polished software helping cater to our customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is an easy to use solution that seamlessly synchronizes data and enables us to segment our mailing list and classify prospects and current customers

What is your favorite aspect of this product?

The available templates makes it easy to create emails that look just like our brand that we have working so hard to build. And it's mobile-friendly, so they look great on any device

What do you dislike most about this product?

Email testing and preview should be fine-tuned to enable us test emails before they are sent out and correct any errors to avoid spam delivery

What recommendations would you give to someone considering this product?

This is a tool that will help you understand what your customers want and need from a product, personalize their messages and reach them at the right time which is the best way to earn their trust and loyalty

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sally N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Well-designed tool to quickly distribute content

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I have utilized the Mailchimp's gallery of templates to experiment with new looks and make quick and easy edits to our emails. It is such a simple and painless process that quickly allows my team to get our best, most relevant content out to our subscribers

What is your favorite aspect of this product?

I use Mailchimp's A/B testing tool to try different options against one another. These tests enable me to create smart segments based on specific subscriber engagement trends

What do you dislike most about this product?

Few emails may still land to spam and this is because email testing had not been fully refined to fully test email content before the emails are sent out

What recommendations would you give to someone considering this product?

This is the easiest way to encourage your readers to click out of the email and through to your website. The marketing team can save time and stay perfectly on-brand

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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