In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Some features could be more sophisticated.
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Zoey E.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2022
Mailchimp- All in One Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a powerful tool that allows innovative templates for emails. Customization is another benefit that is much appreciated by users’. It allows effective management. It provides great analytics and insights. Mailchimp provides a lot of features to its user including good traction. It offers many in-depth features for the user for its facilitation.
What is your favorite aspect of this product?
The interface that MailChimp provides is pretty user friendly and options are convenient to understand. In depth features include various options, user could opt for efficient working. In terms of integration, it integrates well with third party software. It does gives the value for the price.
What do you dislike most about this product?
This software lacks knowledge base documents. Documents is not really effective. Moreover, the database is difficult to manage as compared to other competitive tools available. The automation is insufficient. It lacks real-time customer service which reduces users’ experience.
What recommendations would you give to someone considering this product?
Mailchimp should work on real-time customer service, to improve the users’ experience. It should add knowledge base documents to ease the process of documentation. It further needs level of optimization for the analytical.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
George Y.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jul 2022
The best tool for emails & marketing automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
With Mailchimp you are able not only able to send email marketing campaigns but also automate the journey of the contact from the minute he is added to your audience.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is that you can create several audiences with different segments and tags to be able to target each of them separately.
What do you dislike most about this product?
The only thing that I dislike and I can be mistaken but until now I didnt find a way to do it, is that I want to receive a notification email/sms for new contacts that are added but the option to do so in the automation page is not available.
What recommendations would you give to someone considering this product?
I recommend using Mailchimp for all your email marketing campaigns and also to automate the journey of a contact to retarget them from day 1 when they are added to the audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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