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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jul 2022

Some features could be more sophisticated.

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Zoey E.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Mailchimp- All in One Marketing Tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is a powerful tool that allows innovative templates for emails. Customization is another benefit that is much appreciated by users’. It allows effective management. It provides great analytics and insights. Mailchimp provides a lot of features to its user including good traction. It offers many in-depth features for the user for its facilitation.

What is your favorite aspect of this product?

The interface that MailChimp provides is pretty user friendly and options are convenient to understand. In depth features include various options, user could opt for efficient working. In terms of integration, it integrates well with third party software. It does gives the value for the price.

What do you dislike most about this product?

This software lacks knowledge base documents. Documents is not really effective. Moreover, the database is difficult to manage as compared to other competitive tools available. The automation is insufficient. It lacks real-time customer service which reduces users’ experience.

What recommendations would you give to someone considering this product?

Mailchimp should work on real-time customer service, to improve the users’ experience. It should add knowledge base documents to ease the process of documentation. It further needs level of optimization for the analytical.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

George Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

The best tool for emails & marketing automation

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

With Mailchimp you are able not only able to send email marketing campaigns but also automate the journey of the contact from the minute he is added to your audience.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is that you can create several audiences with different segments and tags to be able to target each of them separately.

What do you dislike most about this product?

The only thing that I dislike and I can be mistaken but until now I didnt find a way to do it, is that I want to receive a notification email/sms for new contacts that are added but the option to do so in the automation page is not available.

What recommendations would you give to someone considering this product?

I recommend using Mailchimp for all your email marketing campaigns and also to automate the journey of a contact to retarget them from day 1 when they are added to the audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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