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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Diane M.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

A recommendable application for email marketing.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is a robust and exceptional tool for email marketing. I like how it enables us to engage with clients from different corners of the World. It is a powerful and excellent solution that supports powerful features which enables us to interact with clients. It is super easy and fast to create professional campaigns and send them. Also, the customer support team is readily available anytime you need help.

What is your favorite aspect of this product?

I like Mailchimp because it enables me to interact with our clients regardless of where they are. It is a straightforward application that makes it easy to market our products and services online thus saving money and time. I like its intuitive and user-friendly interface which makes it super easy to customize and use.

What do you dislike most about this product?

Since I started using Mailchimp i have never experienced any challenges so nothing to dislike about it.

What recommendations would you give to someone considering this product?

I recommend Mailchimp for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A simple tool to automate email communications

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It provides a comprehensive perspective of the campaigns' success, and based on these insights, it helps you modify around it and achieve the best return on the investment. With Mailchimp, advertising campaigns are solved, marketing strategists have fun, and it has helped the industry grow by distributing information in a balanced manner.

What is your favorite aspect of this product?

This is a fantastic application that helps to construct a very effective e-mail-based electronic market. It's the ideal program for advertising and marketing since it has no sluggish procedures and a beautiful user interface. The customer service is excellent, and they always get back to you very away.

What do you dislike most about this product?

Mailchimp doesn't have a lot of themes to choose from if you want to construct a website with it. Furthermore, the templates that exist are all very similar.

What recommendations would you give to someone considering this product?

Mailchimp makes it easy to migrate from a prior email marketing platform. This aids with the organization of your email list and allows you to pick up where you left off. The templates are the best thing it has provided us since they allow us to create material that is better than anything else out there.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Security Protects

Chris H.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A GREAT platform for marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Took the stress off of sending out e-mail campaigns and surveys.

What is your favorite aspect of this product?

The email editor includes a wide range of functions and customization possibilities. In addition, the built-in email templates are excellent. I appreciate the campaigns function of MailChimp since it allows you to completely automate your email marketing.

What do you dislike most about this product?

Importing additional subscribers/customers to various lists will cost you extra money. As a result, rather than allowing us to remove individuals who have opted out and fill that vacuum with new consumers for free, they settle on monthly charges if you have one more contact beyond plan restrictions.

What recommendations would you give to someone considering this product?

Automated newsletters and simple automation for small enterprises. The usual small company owner who only wants to communicate with their subscriber base isn't overwhelmed with Mailchimp, which has a lot of features. I recommend them

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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