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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Jason C.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to create campaigns and engage with customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp's ease of use and clean look of the platform make it easy to get up to speed, and show someone else how to create campaigns.

What is your favorite aspect of this product?

They have many templates to choose from or the user can create templates and save them on the system.

What do you dislike most about this product?

I don't like that you cannot unsubscribe a user from receiving all emails from my company. I instead need to add that user to the unsubscribe list of all campaigns.

What recommendations would you give to someone considering this product?

There is no phone customer support, only chat, but I've found that to suffice. They can quickly edit campaigns and get into your screen to see what's going on.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hassan Ali A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

Great Software for Email Marketing Experts!

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's cheaper than other similar software like Klaviyo!

What is your favorite aspect of this product?

Low pricing and great basic features for Email marketing!

What do you dislike most about this product?

It's comparatively lower depth into the Email Marketing world vs Klaviyo

What recommendations would you give to someone considering this product?

If you're doing some basic email marketing stuff, it's great!

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Mahinour S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

A great tool that lacks support

Likeliness to Recommend

4 /10

What differentiates Mailchimp from other similar products?

Mailchimp is great if you are a small-mid business, It has all the features you'll need for your marketing campaigns all in one place.

What is your favorite aspect of this product?

Building easy landing pages, easy set up for email campaigns, ability to create surveys..etc

What do you dislike most about this product?

The support and the hours spent searching on how to figure out the much more complicated features, as setting up FB pixels with Mailchimp and how to set up tracking. I wish I could instantly contact support for help and find them. for small businesses we usually needs more support until we get it done

What recommendations would you give to someone considering this product?

A great affordable tool, give it a try using the free version and upgrade as you level up your contacts list

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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