Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Nina A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Excellent email platform"

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp sets itself apart from competitors with its low price and simple interface.

What is your favorite aspect of this product?

When it comes to marketing, sending out emails, and more, MailChimp is a fantastic tool that is also really simple to use. We've been using this as our main method of communication and are pleased with its effectiveness thus far. We continue using Mailchimp on a daily basis since we are so pleased with its performance.

What do you dislike most about this product?

When sending out a mass email, your message may land up in the recipient's spam or junk mail folder. It's tough to offer assistance in the after-the-fact.

What recommendations would you give to someone considering this product?

The application is highly recommended due to its extensive integration options. We were able to save both time and money because it was easily integrated with the other programs we use.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Jaione d.

  • Role: Consultant
  • Industry: Communications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Simplicity in daily email marketing management

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

- Simple interface - Ease of implementation with other tools - Adaptability to the type of industry - Good support - Cost-effective compared to other tools

What is your favorite aspect of this product?

The simplicity of use allows people with no programming knowledge to use it.

What do you dislike most about this product?

The marketing automation part is underdeveloped, they could look at how to get more out of it

What recommendations would you give to someone considering this product?

If you need more advanced features buy the free version, and if you need more advanced features buy the paid version.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jason C.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to create campaigns and engage with customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp's ease of use and clean look of the platform make it easy to get up to speed, and show someone else how to create campaigns.

What is your favorite aspect of this product?

They have many templates to choose from or the user can create templates and save them on the system.

What do you dislike most about this product?

I don't like that you cannot unsubscribe a user from receiving all emails from my company. I instead need to add that user to the unsubscribe list of all campaigns.

What recommendations would you give to someone considering this product?

There is no phone customer support, only chat, but I've found that to suffice. They can quickly edit campaigns and get into your screen to see what's going on.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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