Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Brigitta Von G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Email marketing software that helps a lot.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp has proved to be small business-friendly. For businesses that have a tiny low mailing list and want straightforward email marketing tools, it does give enough online tools that you can use to make many email campaigns to a good-sized audience. You’ll be able to add a tag and section to your lists and quickly find a subscriber profile. The campaign options support adding images, text, headings, links, and more. They even have some starter templates on the market that are fine for little businesses to make something professional.

What is your favorite aspect of this product?

The simplest part of Mailchimp is that it provides a free set-up choice so that anyone can test the platform and experience its options. You’ll be able to test all of MailChimp’s core features within the free plan therefore you will get well versed with the functionality it provides. Mailchimp makes the provision for my team to segment our audience list, into multiple teams and segments based on specific pre-determined traits. Thus, enabling us to tailor specific marketing content for every segment.

What do you dislike most about this product?

My sole dislike is that they’re trying to become an “all-in” software versus simply sticking with email marketing which is what they are doing best. I perceive why they’d make this move, but it might be nice to possess them to stay the expert in email marketing versus attempting to spread out too far and simply be okay in everything.

What recommendations would you give to someone considering this product?

Mailchimp creates email marketing easy. The software system is extremely intuitive. So much so that I was ne’er trained properly on how to use it. You’ll be able to connect to your website and get insights on lots of information and trends along with your email database.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Barbara H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

The Top Option for Email Marketers

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

You may schedule campaigns to run at specific times and send to specific categories of customers, and the tool will handle the rest. In addition to a newsletter and a connect website, the tool's rich reports and powerful email editor make it an excellent choice for planning and executing an email marketing campaign.

What is your favorite aspect of this product?

We can now easily monitor client conversions from within WooCommerce thanks to the excellent decision to integrate Mailchimp with the platform. Sending out marketing emails in bulk, at predetermined intervals, and saving and reusing several campaign templates is a huge time saver.

What do you dislike most about this product?

The free edition has several restrictions (such as watermarks) and can be difficult to learn at first, but once you do, it's excellent.

What recommendations would you give to someone considering this product?

Previously, it was hard to tell who was buying from our email because of their purchase habits. There is no doubt as to which newsletters readers went on to purchase after reading them.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Acts with Integrity

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

The best and easy UI marketing automation tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Pricing is little bit better when compared to other tools.

What is your favorite aspect of this product?

Scheduling marketing emails according to the client's time zone and custom email templates.

What do you dislike most about this product?

Nothing much dislikes about the Mailchimp because we get all the marketing requirements at one place.

What recommendations would you give to someone considering this product?

If sales department or the marketing team is looking out for marketing automation tool, just give your try on MailChimp and then move on if you don't love this.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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