In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Buky Amenet S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2022
Mailchimp is usable by everyone.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The technical know-how threshold required to effectively use Mailchimp is low. This makes it convenient for anyone across my department to be able to use Mailchimp without issues or needing to go through long training periods.
What is your favorite aspect of this product?
Mailchimp has the best content optimizer feature of any email marketing program I have used. As a team , this feature benchmarks the content of email newsletters and compares them against email content samples, taken from top performing email marketing campaigns. This affords us an automatic channel to rate the quality of our newsletter content even before it is sent to our audience.
What do you dislike most about this product?
The default template library provided by Mailchimp is not very professional. This has left us with little options than to code our own templates from scratch,
What recommendations would you give to someone considering this product?
For companies, seeking a tool which most professionals in their marketing teams can use without any advanced training ; Mailchimp is the ultimate program in such scenarios.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Brigitta Von G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2022
Email marketing software that helps a lot.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has proved to be small business-friendly. For businesses that have a tiny low mailing list and want straightforward email marketing tools, it does give enough online tools that you can use to make many email campaigns to a good-sized audience. You’ll be able to add a tag and section to your lists and quickly find a subscriber profile. The campaign options support adding images, text, headings, links, and more. They even have some starter templates on the market that are fine for little businesses to make something professional.
What is your favorite aspect of this product?
The simplest part of Mailchimp is that it provides a free set-up choice so that anyone can test the platform and experience its options. You’ll be able to test all of MailChimp’s core features within the free plan therefore you will get well versed with the functionality it provides. Mailchimp makes the provision for my team to segment our audience list, into multiple teams and segments based on specific pre-determined traits. Thus, enabling us to tailor specific marketing content for every segment.
What do you dislike most about this product?
My sole dislike is that they’re trying to become an “all-in” software versus simply sticking with email marketing which is what they are doing best. I perceive why they’d make this move, but it might be nice to possess them to stay the expert in email marketing versus attempting to spread out too far and simply be okay in everything.
What recommendations would you give to someone considering this product?
Mailchimp creates email marketing easy. The software system is extremely intuitive. So much so that I was ne’er trained properly on how to use it. You’ll be able to connect to your website and get insights on lots of information and trends along with your email database.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Barbara H.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2022
The Top Option for Email Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
You may schedule campaigns to run at specific times and send to specific categories of customers, and the tool will handle the rest. In addition to a newsletter and a connect website, the tool's rich reports and powerful email editor make it an excellent choice for planning and executing an email marketing campaign.
What is your favorite aspect of this product?
We can now easily monitor client conversions from within WooCommerce thanks to the excellent decision to integrate Mailchimp with the platform. Sending out marketing emails in bulk, at predetermined intervals, and saving and reusing several campaign templates is a huge time saver.
What do you dislike most about this product?
The free edition has several restrictions (such as watermarks) and can be difficult to learn at first, but once you do, it's excellent.
What recommendations would you give to someone considering this product?
Previously, it was hard to tell who was buying from our email because of their purchase habits. There is no doubt as to which newsletters readers went on to purchase after reading them.
Pros
- Helps Innovate
- Unique Features
- Effective Service
- Acts with Integrity
Please tell us why you think this review should be flagged.
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