Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Vishal M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Easy to use

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Better support and best for email marketing.

What is your favorite aspect of this product?

Very Reliable and easy to manage all campaigns.

What do you dislike most about this product?

Nothing that I can share here.

What recommendations would you give to someone considering this product?

Must go with MailChimp if you are a online marketer.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Caring

Iceal G.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Mailchimp Features from an Dev's Perspective

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is the email marketing platform that powers more of your business side; you can send emails to your customers and prospects, build up your email list and increase engagement, and grow your business. That can be Automated using Zapier! I have used the following:1; templates: You can reuse them for your different email campaigns that can hold or pass variables. I like the capability to have audiences which means you have separate lists for each user who signed up on your website. To add up, I love the fact that you can send a test emails this helps me when automating flow for my clients as their list should not get spammed.

What is your favorite aspect of this product?

What I love about Mailchimp is that they always add new features for business; as we all know, email marketing is more than just sending out a few emails. The game changer that I love about this product is that you can automate inside of it, which takes away automating outside the app. While using Zapier, we can connect many more apps, and having a built-in automation system inside Mailchimp makes it more appealing for me as a developer.

What do you dislike most about this product?

I don't like having limitations. With this, I dislike having restrictions on the audience. I have a free account on Mailchimp, and my clients have paid ones. It was hard for me to test some work as I was restricted to creating only 2 audiences on a free account. Also, I don't like the variables for email templates; sometimes, it works, and sometimes they do not. I have several instances where I need to contact support about this issue. But overall, Mailchimp is a great tool!

What recommendations would you give to someone considering this product?

You've got a lot of options when it comes to email marketing. In fact, you might be feeling overwhelmed by all of the choices out there. if you're looking for an email marketing application that can stand up for your business in this crazy world, look no further than Mailchimp. It has all the features that a basic company or business might need! The templates help you create emails that are optimized to be opened and read by your audience. The analytics tools help you track responses so that you know what works and what doesn't work in terms of engagement. The campaign management tools allow you to set up automated campaigns as well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Buky Amenet S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Mailchimp is usable by everyone.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The technical know-how threshold required to effectively use Mailchimp is low. This makes it convenient for anyone across my department to be able to use Mailchimp without issues or needing to go through long training periods.

What is your favorite aspect of this product?

Mailchimp has the best content optimizer feature of any email marketing program I have used. As a team , this feature benchmarks the content of email newsletters and compares them against email content samples, taken from top performing email marketing campaigns. This affords us an automatic channel to rate the quality of our newsletter content even before it is sent to our audience.

What do you dislike most about this product?

The default template library provided by Mailchimp is not very professional. This has left us with little options than to code our own templates from scratch,

What recommendations would you give to someone considering this product?

For companies, seeking a tool which most professionals in their marketing teams can use without any advanced training ; Mailchimp is the ultimate program in such scenarios.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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