Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Alexander A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Best alternative for automatic email usage

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The first impression with Mailchimp is very favorable due to the short response time of their support team. The automatic bulk emailing feature is free and intuitive and leaves an excellent return on investment with new customers.

What is your favorite aspect of this product?

The functionality of Mailchimp is spectacular, since it allows us to communicate with our customers in a massive and fluid way, but at the same time from the email address that you have at the time configured so that it is not filtered as spam mail. Thanks to Mailchimp I have had a higher conversion rate in recent months and the open rate each month is much higher. Mailchimp is awesome and easy to use.

What do you dislike most about this product?

At the beginning it takes some time to get used to all the options and features Mailchimp offers you, the learning curve is really short compared to other similar products and there is always an excellent support team behind to present us the support we need.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool, I have been using the free view for a few months now and it has been a great experience. I was able to track click through rates and opens on my emails along with any other great tracking tool that any email marketer would have to run in their daily email business.

Pros

  • Helps Innovate
  • Inspires Innovation
  • Caring
  • Respectful

Vishal M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Easy to use

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Better support and best for email marketing.

What is your favorite aspect of this product?

Very Reliable and easy to manage all campaigns.

What do you dislike most about this product?

Nothing that I can share here.

What recommendations would you give to someone considering this product?

Must go with MailChimp if you are a online marketer.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Caring

Iceal G.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Mailchimp Features from an Dev's Perspective

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is the email marketing platform that powers more of your business side; you can send emails to your customers and prospects, build up your email list and increase engagement, and grow your business. That can be Automated using Zapier! I have used the following:1; templates: You can reuse them for your different email campaigns that can hold or pass variables. I like the capability to have audiences which means you have separate lists for each user who signed up on your website. To add up, I love the fact that you can send a test emails this helps me when automating flow for my clients as their list should not get spammed.

What is your favorite aspect of this product?

What I love about Mailchimp is that they always add new features for business; as we all know, email marketing is more than just sending out a few emails. The game changer that I love about this product is that you can automate inside of it, which takes away automating outside the app. While using Zapier, we can connect many more apps, and having a built-in automation system inside Mailchimp makes it more appealing for me as a developer.

What do you dislike most about this product?

I don't like having limitations. With this, I dislike having restrictions on the audience. I have a free account on Mailchimp, and my clients have paid ones. It was hard for me to test some work as I was restricted to creating only 2 audiences on a free account. Also, I don't like the variables for email templates; sometimes, it works, and sometimes they do not. I have several instances where I need to contact support about this issue. But overall, Mailchimp is a great tool!

What recommendations would you give to someone considering this product?

You've got a lot of options when it comes to email marketing. In fact, you might be feeling overwhelmed by all of the choices out there. if you're looking for an email marketing application that can stand up for your business in this crazy world, look no further than Mailchimp. It has all the features that a basic company or business might need! The templates help you create emails that are optimized to be opened and read by your audience. The analytics tools help you track responses so that you know what works and what doesn't work in terms of engagement. The campaign management tools allow you to set up automated campaigns as well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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