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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Elizabeth M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

ideal email solution with improvements needed.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Powerful integration with third party software solutions, which i think is unmatched by any other email marketing provider.

What is your favorite aspect of this product?

professionally designed email templates which are perfectly optimized for mobile devices. This is key because our insights shows that majority of our sales prospects and customers access our email newsletters from their mobile devices.

What do you dislike most about this product?

Mailchimp insights around our email marketing campaigns are not in real time or customizable.

What recommendations would you give to someone considering this product?

Mailchimps powerful integration allows for creating and perfecting internal workflows for achieving effective email marketing campaigns. This is a key reason to use Mailchimp.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sukhpreet K.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Great Email & SMS Marketing tool,easy & intuitive

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

CLV (Customer Lifetime value) is awesome to check the customer behavior and easy to create mail, manage contacts and much more. Integration, automation and reporting is wonderful.

What is your favorite aspect of this product?

Get an overview of insights and market behavior, can filter the leads or conversions, divide audience as per interest

What do you dislike most about this product?

Adding a new person and sending the old emails is quite difficult, layouts can be more customized

What recommendations would you give to someone considering this product?

Winning Email Marketing platform with great features. It's truly simple to create campaigns and segment audiences, see analytics and share solid reporting with clients.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Cons

  • Less Productive
  • Charges for Enhancements

Lindsay P.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Efficient email transfuse platform.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The platform has great templates. With MailChimp I easily manage blog emails.

What is your favorite aspect of this product?

It so easy for me to compose and save emails as well as integrate with other platforms such as Google for posting.

What do you dislike most about this product?

The templates should be more customized.

What recommendations would you give to someone considering this product?

MailChimp is a great platform to concider.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

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