In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Scott W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp Is Everything You Need In A Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has been our primary channel of contact with consumers for several years. Sending personalized emails to specific customers is a breeze. For advertising purposes, it has shown to be superior to anything else tried thus far.
What is your favorite aspect of this product?
MailChimp simplifies email advertising. The program is quite simple to use. So much so that I was never shown the ropes. Your email list is a gateway to a wealth of information and trends that can be accessed through your website.
What do you dislike most about this product?
MailChimp usually works properly for me. In addition to meeting all of our regular requirements for email marketing, it also offers robust interfaces with the most crucial tools we use at work.
What recommendations would you give to someone considering this product?
Mailchimp is a powerful marketing automation and email service that can be scaled to meet the needs of organizations of any size. The pre-made layouts can be modified to better reflect the company's specific style.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Alexander H.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Mailchimp is the ideal software for marketing camp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use this software for the whole process of creating, monitoring and analyzing the email marketing campaigns we do. I like it because it is very complete, we don't miss any details. The data provided are very accurate and give us details of emails opened, clicks generated, interactions of potential customers and many more tools.
What is your favorite aspect of this product?
I like that the platform itself allows you to create the entire email design and even has templates that help you design eye-catching emails that capture the attention of customers. It also has a calendar where we can schedule the mailings automatically, as well as monitor each step of the campaign.
What do you dislike most about this product?
I would like their templates to be a little more varied and personalized, so that we can easily modify them and adapt them to our graphic line. The cost of the software can be a little high, compared to similar programs, but Mailchimp has many more tools that make it superior, despite its price.
What recommendations would you give to someone considering this product?
This is a software that we highly recommend, as it has helped our organization to improve the results of our email marketing campaigns, in addition to the fact that we have been able to correct the mistakes we made and change it. The fact that we can closely monitor the whole process of the campaigns, ensures us to know the funnels and solve them.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Respectful
Please tell us why you think this review should be flagged.
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp is unique and without competition
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others
What is your favorite aspect of this product?
MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.
What do you dislike most about this product?
It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.
What recommendations would you give to someone considering this product?
It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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