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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Scott W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

MailChimp Is Everything You Need In A Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been our primary channel of contact with consumers for several years. Sending personalized emails to specific customers is a breeze. For advertising purposes, it has shown to be superior to anything else tried thus far.

What is your favorite aspect of this product?

MailChimp simplifies email advertising. The program is quite simple to use. So much so that I was never shown the ropes. Your email list is a gateway to a wealth of information and trends that can be accessed through your website.

What do you dislike most about this product?

MailChimp usually works properly for me. In addition to meeting all of our regular requirements for email marketing, it also offers robust interfaces with the most crucial tools we use at work.

What recommendations would you give to someone considering this product?

Mailchimp is a powerful marketing automation and email service that can be scaled to meet the needs of organizations of any size. The pre-made layouts can be modified to better reflect the company's specific style.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alexander H.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is the ideal software for marketing camp

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We use this software for the whole process of creating, monitoring and analyzing the email marketing campaigns we do. I like it because it is very complete, we don't miss any details. The data provided are very accurate and give us details of emails opened, clicks generated, interactions of potential customers and many more tools.

What is your favorite aspect of this product?

I like that the platform itself allows you to create the entire email design and even has templates that help you design eye-catching emails that capture the attention of customers. It also has a calendar where we can schedule the mailings automatically, as well as monitor each step of the campaign.

What do you dislike most about this product?

I would like their templates to be a little more varied and personalized, so that we can easily modify them and adapt them to our graphic line. The cost of the software can be a little high, compared to similar programs, but Mailchimp has many more tools that make it superior, despite its price.

What recommendations would you give to someone considering this product?

This is a software that we highly recommend, as it has helped our organization to improve the results of our email marketing campaigns, in addition to the fact that we have been able to correct the mistakes we made and change it. The fact that we can closely monitor the whole process of the campaigns, ensures us to know the funnels and solve them.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Respectful

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is unique and without competition

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others

What is your favorite aspect of this product?

MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.

What do you dislike most about this product?

It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.

What recommendations would you give to someone considering this product?

It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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