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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Jarold M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Achieves the best results in marketing campaigns

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

We use this software to create and automate our marketing campaigns, both by email and social networks. It is a very useful tool because it allows us to perform tasks automatically, such as scheduling the launch of a campaign on a certain date, plus we can also configure the system to send automatic welcome emails to our new customers.

What is your favorite aspect of this product?

I like that it has all the tools for a complete marketing campaign. It has a WYSIWYG editor where we can create designs for the campaign without the need for another program. It also has a spam blocking tool, which ensures that the emails sent do not reach the junk mail box. It also allows us to monitor and track the behavior of the campaign in general and the acceptance of our customers to it, such as tracking behavior and clicks.

What do you dislike most about this product?

We were using the free version and could not use the program to make text message campaigns and when we switched to the paid version, we expected to have this service and we have not yet been able to enjoy it, because configuring it is complicated and we have not gotten any response from their technical support.

What recommendations would you give to someone considering this product?

This is a very useful software for a successful email marketing campaign. Our success rate has increased considerably and we are very satisfied with the program. Although we have had some inconveniences, it has certainly been much more successful than the inconveniences we have had, that is why we recommend it.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Laiken H.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Fantastic Software for Email Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

This is the easiest email marketing software to use. Moreover, it is more reliable compared to other similar products.

What is your favorite aspect of this product?

Mailchimp is highly affordable. Mailchimp makes email marketing easy and fast. The support team of Mailchimp is so reliable.

What do you dislike most about this product?

Every aspect about Mailchimp works very well for us.

What recommendations would you give to someone considering this product?

This email marketing software will help you reach more customers. Mailchimp will be affordable and easy to use for you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tomas E.

  • Role: Information Technology
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

NICE FOR STARTING

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is really nice for small business that are not in need of any incredible and expensive email automation system.

What is your favorite aspect of this product?

Easy to use and really competitive price.

What do you dislike most about this product?

It in not the best for big amount of automations.

What recommendations would you give to someone considering this product?

It is maybe the best as he first email automation sistem.

Pros

  • Continually Improving Product
  • Unique Features
  • Includes Product Enhancements
  • Security Protects

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