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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Angel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp The best digital marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Easily integrates with any CMS to automate the registration of new subscribers. Allows you to track users who have been interested in the information sent and create segmentation lists. It has many features that until recently were only available in much larger customer management platforms; For email software, there is more competition, with Prestashop, it integrates very easily, something that the other tools, it is not so simple. It is a good email tool and one of the most used for this and other issues.

What is your favorite aspect of this product?

It has many advantages, such as order confirmation emails or abandoned cart reminder, journeys of registered customers, etc.. The panel is quite functional and usually gives good scores so as not to fall into spam. What I liked most about this software is that it offers a wide range of possibilities to personalize emails, to create automation campaigns and also has a lot of resources that you can use in the free plan.

What do you dislike most about this product?

There are some features that don't work as well as they should and need improvement. Sometimes with so many functions, it is difficult to locate all of them for someone who is trying to get started. Also keep in mind that for large bases, it can be a somewhat expensive alternative. There are also occasions where Mailchimp offers an integration with an online store, but when there is a problem with this integration, there is no support.

What recommendations would you give to someone considering this product?

The ease of segmenting subscribers into different lists according to the needs and the different options for sending newsletters and emails with many elaborate templates. Ease of customization. In general it has been very positive. However, if you want to get the most out of it, you must have a person in charge of this task because it takes a lot of time to configure the campaigns properly if it is done manually. Mailchimp is undoubtedly the largest and most robust platform for what has to do with Mail Marketing. It has many options and what I like the most is that since it is so popular, many programs have the integration developed.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Davide P.

  • Role: Information Technology
  • Industry: Communications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2022

Quick onboarding without scaling program

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Easy to use the first times

What is your favorite aspect of this product?

Quick onboarding

What do you dislike most about this product?

Lack of customizations

What recommendations would you give to someone considering this product?

Only for small business

Pros

  • Client Friendly Policies
  • Altruistic
  • Friendly Negotiation
  • Security Protects

Cons

  • Commodity Features
  • Less Respectful
  • Slower Product Innovation

Eliana J.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is a Worthwhile Tool

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The ease of use of Mailchimp makes it a worthwhile software. It makes email marketing smooth, which helps us keep in contact with our customers. It also has a unique interface.

What is your favorite aspect of this product?

Mailchimp is easy to customize. I can easily automate emails using Mailchimp. Additionally, Mailchimp's support team is so reliable.

What do you dislike most about this product?

There is nothing to dislike about Mailchimp. Its features are all impressive.

What recommendations would you give to someone considering this product?

This tool will improve your marketing efforts, hence, helping you to reach more customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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