Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Davide P.

  • Role: Information Technology
  • Industry: Communications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2022

Quick onboarding without scaling program

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Easy to use the first times

What is your favorite aspect of this product?

Quick onboarding

What do you dislike most about this product?

Lack of customizations

What recommendations would you give to someone considering this product?

Only for small business

Pros

  • Client Friendly Policies
  • Altruistic
  • Friendly Negotiation
  • Security Protects

Cons

  • Commodity Features
  • Less Respectful
  • Slower Product Innovation

Eliana J.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is a Worthwhile Tool

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The ease of use of Mailchimp makes it a worthwhile software. It makes email marketing smooth, which helps us keep in contact with our customers. It also has a unique interface.

What is your favorite aspect of this product?

Mailchimp is easy to customize. I can easily automate emails using Mailchimp. Additionally, Mailchimp's support team is so reliable.

What do you dislike most about this product?

There is nothing to dislike about Mailchimp. Its features are all impressive.

What recommendations would you give to someone considering this product?

This tool will improve your marketing efforts, hence, helping you to reach more customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jarold M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Achieves the best results in marketing campaigns

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

We use this software to create and automate our marketing campaigns, both by email and social networks. It is a very useful tool because it allows us to perform tasks automatically, such as scheduling the launch of a campaign on a certain date, plus we can also configure the system to send automatic welcome emails to our new customers.

What is your favorite aspect of this product?

I like that it has all the tools for a complete marketing campaign. It has a WYSIWYG editor where we can create designs for the campaign without the need for another program. It also has a spam blocking tool, which ensures that the emails sent do not reach the junk mail box. It also allows us to monitor and track the behavior of the campaign in general and the acceptance of our customers to it, such as tracking behavior and clicks.

What do you dislike most about this product?

We were using the free version and could not use the program to make text message campaigns and when we switched to the paid version, we expected to have this service and we have not yet been able to enjoy it, because configuring it is complicated and we have not gotten any response from their technical support.

What recommendations would you give to someone considering this product?

This is a very useful software for a successful email marketing campaign. Our success rate has increased considerably and we are very satisfied with the program. Although we have had some inconveniences, it has certainly been much more successful than the inconveniences we have had, that is why we recommend it.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

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