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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Kenneth T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

"excellent service for sending out bulk email"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

If you're searching for a straightforward marketing platform, MailChimp is your best bet. It is cheaper and more effective than more conventional means of mass communication, and it may reach a wider audience. Emails may be sent at a predetermined time and date. It's simple to stay in contact with your present clients by just sending them an email. The procedure for utilizing it is straightforward.

What is your favorite aspect of this product?

Mailchimp is the email marketing platform that we suggest to our clients the most often. This is due to Mailchimp's user-friendliness, its expanded analytics features, and its many API connections. To get started, Mailchimp has to give its users with a straightforward drag-and-drop feature. We do not have any other means at our disposal to communicate with users.

What do you dislike most about this product?

When not used for marketing, MailChimp's CANSPAM features can be cumbersome. Invaluable, but prone to errors, RSS's automated email notifications are a boon to many. In what ways can a landing page or form be modified? Challenging.

What recommendations would you give to someone considering this product?

If you want to test the waters of email marketing, the best way to do so is by creating a free account with MailChimp. The quality of MailChimp's design and development will wow you.

Pros

  • Effective Service
  • Reliable
  • Performance Enhancing
  • Unique Features

James H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"great mass email service"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is the best marketing platform if you want simplicity. It's more efficient and can reach more people than traditional methods of mass communication at a lower cost. Email transmissions can be scheduled and scheduled in advance. Keeping in touch with your current clientele is as easy as sending an email. The steps involved in using it are easy.

What is your favorite aspect of this product?

Because of its user-friendliness, increased analytics capabilities, and multiple API connections, Mailchimp is the email marketing platform that we recommend most often. To begin, Mailchimp needs to provide simple drag-and-drop functionality for its users. We are unable to communicate with users in any other way.

What do you dislike most about this product?

The CANSPAM provisions of MailChimp are difficult to use for purposes other than marketing. Emails generated by RSS are helpful but prone to malfunctions. What is the procedure for editing a landing page or a form? Challenging.

What recommendations would you give to someone considering this product?

If you are considering getting involved in email marketing, you should register for a free account with MailChimp as soon as possible. You are going to be completely blown away by how well MailChimp was designed and developed.

Pros

  • Efficient Service
  • Helps Innovate
  • Reliable
  • Enables Productivity

Angel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp The best digital marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Easily integrates with any CMS to automate the registration of new subscribers. Allows you to track users who have been interested in the information sent and create segmentation lists. It has many features that until recently were only available in much larger customer management platforms; For email software, there is more competition, with Prestashop, it integrates very easily, something that the other tools, it is not so simple. It is a good email tool and one of the most used for this and other issues.

What is your favorite aspect of this product?

It has many advantages, such as order confirmation emails or abandoned cart reminder, journeys of registered customers, etc.. The panel is quite functional and usually gives good scores so as not to fall into spam. What I liked most about this software is that it offers a wide range of possibilities to personalize emails, to create automation campaigns and also has a lot of resources that you can use in the free plan.

What do you dislike most about this product?

There are some features that don't work as well as they should and need improvement. Sometimes with so many functions, it is difficult to locate all of them for someone who is trying to get started. Also keep in mind that for large bases, it can be a somewhat expensive alternative. There are also occasions where Mailchimp offers an integration with an online store, but when there is a problem with this integration, there is no support.

What recommendations would you give to someone considering this product?

The ease of segmenting subscribers into different lists according to the needs and the different options for sending newsletters and emails with many elaborate templates. Ease of customization. In general it has been very positive. However, if you want to get the most out of it, you must have a person in charge of this task because it takes a lot of time to configure the campaigns properly if it is done manually. Mailchimp is undoubtedly the largest and most robust platform for what has to do with Mail Marketing. It has many options and what I like the most is that since it is so popular, many programs have the integration developed.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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