In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kenneth T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2022
"excellent service for sending out bulk email"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you're searching for a straightforward marketing platform, MailChimp is your best bet. It is cheaper and more effective than more conventional means of mass communication, and it may reach a wider audience. Emails may be sent at a predetermined time and date. It's simple to stay in contact with your present clients by just sending them an email. The procedure for utilizing it is straightforward.
What is your favorite aspect of this product?
Mailchimp is the email marketing platform that we suggest to our clients the most often. This is due to Mailchimp's user-friendliness, its expanded analytics features, and its many API connections. To get started, Mailchimp has to give its users with a straightforward drag-and-drop feature. We do not have any other means at our disposal to communicate with users.
What do you dislike most about this product?
When not used for marketing, MailChimp's CANSPAM features can be cumbersome. Invaluable, but prone to errors, RSS's automated email notifications are a boon to many. In what ways can a landing page or form be modified? Challenging.
What recommendations would you give to someone considering this product?
If you want to test the waters of email marketing, the best way to do so is by creating a free account with MailChimp. The quality of MailChimp's design and development will wow you.
Pros
- Effective Service
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
James H.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2022
"great mass email service"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is the best marketing platform if you want simplicity. It's more efficient and can reach more people than traditional methods of mass communication at a lower cost. Email transmissions can be scheduled and scheduled in advance. Keeping in touch with your current clientele is as easy as sending an email. The steps involved in using it are easy.
What is your favorite aspect of this product?
Because of its user-friendliness, increased analytics capabilities, and multiple API connections, Mailchimp is the email marketing platform that we recommend most often. To begin, Mailchimp needs to provide simple drag-and-drop functionality for its users. We are unable to communicate with users in any other way.
What do you dislike most about this product?
The CANSPAM provisions of MailChimp are difficult to use for purposes other than marketing. Emails generated by RSS are helpful but prone to malfunctions. What is the procedure for editing a landing page or a form? Challenging.
What recommendations would you give to someone considering this product?
If you are considering getting involved in email marketing, you should register for a free account with MailChimp as soon as possible. You are going to be completely blown away by how well MailChimp was designed and developed.
Pros
- Efficient Service
- Helps Innovate
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Angel W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Mailchimp The best digital marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easily integrates with any CMS to automate the registration of new subscribers. Allows you to track users who have been interested in the information sent and create segmentation lists. It has many features that until recently were only available in much larger customer management platforms; For email software, there is more competition, with Prestashop, it integrates very easily, something that the other tools, it is not so simple. It is a good email tool and one of the most used for this and other issues.
What is your favorite aspect of this product?
It has many advantages, such as order confirmation emails or abandoned cart reminder, journeys of registered customers, etc.. The panel is quite functional and usually gives good scores so as not to fall into spam. What I liked most about this software is that it offers a wide range of possibilities to personalize emails, to create automation campaigns and also has a lot of resources that you can use in the free plan.
What do you dislike most about this product?
There are some features that don't work as well as they should and need improvement. Sometimes with so many functions, it is difficult to locate all of them for someone who is trying to get started. Also keep in mind that for large bases, it can be a somewhat expensive alternative. There are also occasions where Mailchimp offers an integration with an online store, but when there is a problem with this integration, there is no support.
What recommendations would you give to someone considering this product?
The ease of segmenting subscribers into different lists according to the needs and the different options for sending newsletters and emails with many elaborate templates. Ease of customization. In general it has been very positive. However, if you want to get the most out of it, you must have a person in charge of this task because it takes a lot of time to configure the campaigns properly if it is done manually. Mailchimp is undoubtedly the largest and most robust platform for what has to do with Mail Marketing. It has many options and what I like the most is that since it is so popular, many programs have the integration developed.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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