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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Fabiana M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Digital marketing in MailChimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a great tool for small businesses that need to make a leap in terms of marketing your company, providing a wide range of tools to give visibility to the company, MailChimp became the backbone of our company greatly increasing our sales and improving our relationship with new customers, and helping to keep with us old customers.

What is your favorite aspect of this product?

The email design for communicating with customers is quite useful and the whole tool is very intuitive, its interface is perfectly adapted to the needs of the company. The reports are one of the best things about this tool, well presented information that even surprises our customers when they review it, it keeps both parties very satisfied in the purchasing and sales processes.

What do you dislike most about this product?

Facebook ads could be much more customizable in order to increase customer acquisition through this social network. Affiliate marketing is not possible on this tool. Customer support is only available if you belong to one of the premium plans they offer. There is a great lack of options to schedule advertising campaigns through e-mails to keep our customers and potential customers better informed.

What recommendations would you give to someone considering this product?

MailChimp is great for those small businesses that need to increase their electronic clientele, it has a great marketing strength that applies in each of the tools to share in the software. MailChimp is a little expensive, but being aimed at small businesses it is worth it because of the productivity it brings to organizations, with a little time MailChimp will become indispensable in the company that is used.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

Kenneth T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

"excellent service for sending out bulk email"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

If you're searching for a straightforward marketing platform, MailChimp is your best bet. It is cheaper and more effective than more conventional means of mass communication, and it may reach a wider audience. Emails may be sent at a predetermined time and date. It's simple to stay in contact with your present clients by just sending them an email. The procedure for utilizing it is straightforward.

What is your favorite aspect of this product?

Mailchimp is the email marketing platform that we suggest to our clients the most often. This is due to Mailchimp's user-friendliness, its expanded analytics features, and its many API connections. To get started, Mailchimp has to give its users with a straightforward drag-and-drop feature. We do not have any other means at our disposal to communicate with users.

What do you dislike most about this product?

When not used for marketing, MailChimp's CANSPAM features can be cumbersome. Invaluable, but prone to errors, RSS's automated email notifications are a boon to many. In what ways can a landing page or form be modified? Challenging.

What recommendations would you give to someone considering this product?

If you want to test the waters of email marketing, the best way to do so is by creating a free account with MailChimp. The quality of MailChimp's design and development will wow you.

Pros

  • Effective Service
  • Reliable
  • Performance Enhancing
  • Unique Features

James H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"great mass email service"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is the best marketing platform if you want simplicity. It's more efficient and can reach more people than traditional methods of mass communication at a lower cost. Email transmissions can be scheduled and scheduled in advance. Keeping in touch with your current clientele is as easy as sending an email. The steps involved in using it are easy.

What is your favorite aspect of this product?

Because of its user-friendliness, increased analytics capabilities, and multiple API connections, Mailchimp is the email marketing platform that we recommend most often. To begin, Mailchimp needs to provide simple drag-and-drop functionality for its users. We are unable to communicate with users in any other way.

What do you dislike most about this product?

The CANSPAM provisions of MailChimp are difficult to use for purposes other than marketing. Emails generated by RSS are helpful but prone to malfunctions. What is the procedure for editing a landing page or a form? Challenging.

What recommendations would you give to someone considering this product?

If you are considering getting involved in email marketing, you should register for a free account with MailChimp as soon as possible. You are going to be completely blown away by how well MailChimp was designed and developed.

Pros

  • Efficient Service
  • Helps Innovate
  • Reliable
  • Enables Productivity

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