In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kathy J.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Mailchimp Has Incredible Features: Reliable to Use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The incredible and reliable features of Mailchimp makes it an outstanding tool. Mailchimp is highly effective and easy to use, making it a better tool than its competitors.
What is your favorite aspect of this product?
I like how the customer support team of Mailchimp has been highly reliable. The guided us through the implementation process. Mailchimp is easy to use and reliable.
What do you dislike most about this product?
There is nothing irritating about Mailchimp. Mailchimp has the best features.
What recommendations would you give to someone considering this product?
If you are looking for a tool for email marketing, Mailchimp is the best one to consider. Mailchimp will automate your marketing campaigns and make your work easier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gabriel G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Create unique and profitable designs
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In our venture MailChimp helps us to create campaigns from a marketing platform with unique email designs, allowing us to customize using from images to links in social networks, has a wide range of designs and options that has allowed us to be closer to our customers by offering our product and services in a more creative way with a more organic and accurate approach to our customers.
What is your favorite aspect of this product?
This platform provides us with a marketing software totally different and accessible to anyone we know, achieving to have the profile of your company more consolidated and creative, allows you to have several senders configured to send emails and design in your company, customer service is very effective, they are always very helpful and that has given us precision when generating our designs faster. The interface is very good, the order is maintained at the time of specifying in the mails.
What do you dislike most about this product?
At the time of editing there may be a lack of minimum update in terms of the drag and drop cursor, it may warrant a review. In our case we had a bit of a problem with the HTML which is not very flexible and tends to cause formatting problems. The price for emerging companies may be a little high for what is offered, the service does not have a mobile application which would be of great help at present to be closer to the project.
What recommendations would you give to someone considering this product?
MailChimp is an excellent option that allows you to optimize marketing in an easy and simple way in your company, boosting creativity and speed when designing and generating closeness with the sender, it is an excellent choice for beginners in design issues thanks to its easy handling and functionality, with a support on which to rely and get the most out of it. Essential for high volume senders like us.
Pros
- Performance Enhancing
- Trustworthy
- Caring
- Respectful
Please tell us why you think this review should be flagged.
Fabiana M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
Digital marketing in MailChimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a great tool for small businesses that need to make a leap in terms of marketing your company, providing a wide range of tools to give visibility to the company, MailChimp became the backbone of our company greatly increasing our sales and improving our relationship with new customers, and helping to keep with us old customers.
What is your favorite aspect of this product?
The email design for communicating with customers is quite useful and the whole tool is very intuitive, its interface is perfectly adapted to the needs of the company. The reports are one of the best things about this tool, well presented information that even surprises our customers when they review it, it keeps both parties very satisfied in the purchasing and sales processes.
What do you dislike most about this product?
Facebook ads could be much more customizable in order to increase customer acquisition through this social network. Affiliate marketing is not possible on this tool. Customer support is only available if you belong to one of the premium plans they offer. There is a great lack of options to schedule advertising campaigns through e-mails to keep our customers and potential customers better informed.
What recommendations would you give to someone considering this product?
MailChimp is great for those small businesses that need to increase their electronic clientele, it has a great marketing strength that applies in each of the tools to share in the software. MailChimp is a little expensive, but being aimed at small businesses it is worth it because of the productivity it brings to organizations, with a little time MailChimp will become indispensable in the company that is used.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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