Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Kathy J.

  • Role: Information Technology
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Mailchimp Has Incredible Features: Reliable to Use

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The incredible and reliable features of Mailchimp makes it an outstanding tool. Mailchimp is highly effective and easy to use, making it a better tool than its competitors.

What is your favorite aspect of this product?

I like how the customer support team of Mailchimp has been highly reliable. The guided us through the implementation process. Mailchimp is easy to use and reliable.

What do you dislike most about this product?

There is nothing irritating about Mailchimp. Mailchimp has the best features.

What recommendations would you give to someone considering this product?

If you are looking for a tool for email marketing, Mailchimp is the best one to consider. Mailchimp will automate your marketing campaigns and make your work easier.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabriel G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Create unique and profitable designs

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In our venture MailChimp helps us to create campaigns from a marketing platform with unique email designs, allowing us to customize using from images to links in social networks, has a wide range of designs and options that has allowed us to be closer to our customers by offering our product and services in a more creative way with a more organic and accurate approach to our customers.

What is your favorite aspect of this product?

This platform provides us with a marketing software totally different and accessible to anyone we know, achieving to have the profile of your company more consolidated and creative, allows you to have several senders configured to send emails and design in your company, customer service is very effective, they are always very helpful and that has given us precision when generating our designs faster. The interface is very good, the order is maintained at the time of specifying in the mails.

What do you dislike most about this product?

At the time of editing there may be a lack of minimum update in terms of the drag and drop cursor, it may warrant a review. In our case we had a bit of a problem with the HTML which is not very flexible and tends to cause formatting problems. The price for emerging companies may be a little high for what is offered, the service does not have a mobile application which would be of great help at present to be closer to the project.

What recommendations would you give to someone considering this product?

MailChimp is an excellent option that allows you to optimize marketing in an easy and simple way in your company, boosting creativity and speed when designing and generating closeness with the sender, it is an excellent choice for beginners in design issues thanks to its easy handling and functionality, with a support on which to rely and get the most out of it. Essential for high volume senders like us.

Pros

  • Performance Enhancing
  • Trustworthy
  • Caring
  • Respectful

Fabiana M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Digital marketing in MailChimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a great tool for small businesses that need to make a leap in terms of marketing your company, providing a wide range of tools to give visibility to the company, MailChimp became the backbone of our company greatly increasing our sales and improving our relationship with new customers, and helping to keep with us old customers.

What is your favorite aspect of this product?

The email design for communicating with customers is quite useful and the whole tool is very intuitive, its interface is perfectly adapted to the needs of the company. The reports are one of the best things about this tool, well presented information that even surprises our customers when they review it, it keeps both parties very satisfied in the purchasing and sales processes.

What do you dislike most about this product?

Facebook ads could be much more customizable in order to increase customer acquisition through this social network. Affiliate marketing is not possible on this tool. Customer support is only available if you belong to one of the premium plans they offer. There is a great lack of options to schedule advertising campaigns through e-mails to keep our customers and potential customers better informed.

What recommendations would you give to someone considering this product?

MailChimp is great for those small businesses that need to increase their electronic clientele, it has a great marketing strength that applies in each of the tools to share in the software. MailChimp is a little expensive, but being aimed at small businesses it is worth it because of the productivity it brings to organizations, with a little time MailChimp will become indispensable in the company that is used.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

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