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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Arvin A.

  • Role: C-Level
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Great for small businesses!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Honestly I liked MailChimp for the simple features. I was not bogged down with useless(for my purpose) features. Anything I did not want to engage in was not thrown in my face constantly like other products.

What is your favorite aspect of this product?

Simplicity of features. Not having a constant reminder that I'm not "upgrading" to plans that I simply do not need.

What do you dislike most about this product?

Honestly I cant think of anything in the moment. I haven't had any issues but then again I'm using very basic features.

What recommendations would you give to someone considering this product?

Great to use if you are just starting off. Especially if you are a small business owner learning how to market to your client base. Great for testing, and then once you outgrow the basic plan it'll be easy to migrate to a different service though I would just stay with Mailchimp.

Pros

  • Trustworthy
  • Respectful
  • Efficient Service
  • Effective Service

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status
  • Slower Product Innovation

Jerry R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

"Send bulk emails with this service"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is your best option if you're looking for a basic marketing tool to use. It is less expensive and more efficient than other, more traditional forms of mass communication, and it has the potential to reach a larger audience. It is possible to schedule the delivery of emails at a certain time and date. Sending an email to your existing customers is an easy way to maintain communication with them and bring in new business. It is an easy tool to use, and the instructions for doing so are clear.

What is your favorite aspect of this product?

Our go-to recommendation for an email marketing service for our customers is MailChimp. This is because Mailchimp has several API connections, is easy to use, and has improved statistics. Mailchimp needs a simple drag-and-drop interface for new users. We are unable to contact consumers via any other channels.

What do you dislike most about this product?

MailChimp's CANSPAM features might be inconvenient when not in use for marketing. RSS's automatic email alerts are a huge help for many people, but they are also prone to mistakes. How flexible are landing page and form customizations? Challenging.

What recommendations would you give to someone considering this product?

Creating a free MailChimp account is the ideal way to dip your toes into the world of email marketing. When you see the quality of MailChimp's design and development, you'll be impressed.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Patriciah J.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A Must-Have Email Marketing Product

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

This email automation and marketing software that the most easy to use interface. Moreover, Mailchimp has ready-to-use templates that makes it easy for us, which differentiates it from other similar products.

What is your favorite aspect of this product?

Mailchimp is a reliable tool that improves our marketing campaigns. The support team of Mailchimp is reachable and helpful. They also have a free plan which is also resourceful.

What do you dislike most about this product?

Mailchimp has frequent updates, which are annoying. Apart from that, there is no other things about Mailchimp that are annoying.

What recommendations would you give to someone considering this product?

Mailchimp is worth every penny. You should give it a try and see the improvements in your marketing. It is highly reliable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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