Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Beverly W.

  • Role: Industry Specific Role
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Mailchimp Has Incredible Features

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The ease of use of Mailchimp differentiates it from other similar products. I like how organized Mailchimp has been. It has improved our marketing campaigns effectively.

What is your favorite aspect of this product?

I like how reliable Mailchimp has been. With Mailchimp, we are able to reach our target market using emails. The incredible features of Mailchimp makes it a powerful tool.

What do you dislike most about this product?

I cannot dislike Mailchimp at all. Mailchimp is so impressive. We have never experienced challenges when using Mailchimp.

What recommendations would you give to someone considering this product?

I highly recommend Mailchimp. Mailchimp has impressive features. It will improve your marketing campaigns drastically.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sanford S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

A service that "sends out a lot of emails"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

If you're searching for a simple marketing tool, MailChimp is your best bet. It has the ability to reach a wider audience, is less costly, and more efficient than other, more conventional modes of mass communication. Emails may be sent at a future date and time. Emailing your current clientele is a simple method of staying in touch with them and attracting new ones. It's a simple program with straightforward instructions.

What is your favorite aspect of this product?

MailChimp is our first choice when recommending an email marketing provider to our clients. This is due to Mailchimp's plethora of API integrations, user-friendliness, and enhanced metrics. To make Mailchimp more accessible to new users, a drag-and-drop interface would be ideal. There is no other way for us to get in touch with our customers.

What do you dislike most about this product?

The CANSPAM capabilities in MailChimp may be cumbersome at times, especially when they are not being used for marketing purposes. Incredibly helpful as they may be, the RSS email notifications that are sent out automatically are not perfect. How much leeway do you provide users to alter both the landing page and the form? Challenging.

What recommendations would you give to someone considering this product?

Start exploring the world of email marketing with the help of MailChimp's free account. MailChimp's design and development are top-notch, and you'll be amazed by them.

Pros

  • Effective Service
  • Caring
  • Helps Innovate
  • Continually Improving Product

Arvin A.

  • Role: C-Level
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Great for small businesses!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Honestly I liked MailChimp for the simple features. I was not bogged down with useless(for my purpose) features. Anything I did not want to engage in was not thrown in my face constantly like other products.

What is your favorite aspect of this product?

Simplicity of features. Not having a constant reminder that I'm not "upgrading" to plans that I simply do not need.

What do you dislike most about this product?

Honestly I cant think of anything in the moment. I haven't had any issues but then again I'm using very basic features.

What recommendations would you give to someone considering this product?

Great to use if you are just starting off. Especially if you are a small business owner learning how to market to your client base. Great for testing, and then once you outgrow the basic plan it'll be easy to migrate to a different service though I would just stay with Mailchimp.

Pros

  • Trustworthy
  • Respectful
  • Efficient Service
  • Effective Service

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status
  • Slower Product Innovation

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