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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Monica c.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Excellent email marketing platform

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp offers a free plan for users with small mailing lists, making it accessible to small businesses and startups. In addition, it also offers a variety of templates and editing tools to create attractive, mobile-friendly emails, making it easy to create emails that look great on any device.

What is your favorite aspect of this product?

The best thing about Mailchimp is its ease of use and wide range of features. The interface is intuitive and easy to navigate, allowing you to seamlessly create and send emails, manage your mailing lists, and track campaign performance with ease. In addition, it offers a wide variety of marketing automations, integrations with third-party applications, and advanced analytics tools to measure the performance of email campaigns.

What do you dislike most about this product?

the price can be a bit high for some advanced features, especially for users with very large mailing lists. Also, some limitations in the marketing automation features, especially when it comes to real-time personalisation, more complex rules functionality, etc.

What recommendations would you give to someone considering this product?

Mailchimp integrates with a wide variety of third-party applications, including e-commerce sites, web analytics platforms and CRM tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Beverly W.

  • Role: Industry Specific Role
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Mailchimp Has Incredible Features

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The ease of use of Mailchimp differentiates it from other similar products. I like how organized Mailchimp has been. It has improved our marketing campaigns effectively.

What is your favorite aspect of this product?

I like how reliable Mailchimp has been. With Mailchimp, we are able to reach our target market using emails. The incredible features of Mailchimp makes it a powerful tool.

What do you dislike most about this product?

I cannot dislike Mailchimp at all. Mailchimp is so impressive. We have never experienced challenges when using Mailchimp.

What recommendations would you give to someone considering this product?

I highly recommend Mailchimp. Mailchimp has impressive features. It will improve your marketing campaigns drastically.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sanford S.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

A service that "sends out a lot of emails"

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

If you're searching for a simple marketing tool, MailChimp is your best bet. It has the ability to reach a wider audience, is less costly, and more efficient than other, more conventional modes of mass communication. Emails may be sent at a future date and time. Emailing your current clientele is a simple method of staying in touch with them and attracting new ones. It's a simple program with straightforward instructions.

What is your favorite aspect of this product?

MailChimp is our first choice when recommending an email marketing provider to our clients. This is due to Mailchimp's plethora of API integrations, user-friendliness, and enhanced metrics. To make Mailchimp more accessible to new users, a drag-and-drop interface would be ideal. There is no other way for us to get in touch with our customers.

What do you dislike most about this product?

The CANSPAM capabilities in MailChimp may be cumbersome at times, especially when they are not being used for marketing purposes. Incredibly helpful as they may be, the RSS email notifications that are sent out automatically are not perfect. How much leeway do you provide users to alter both the landing page and the form? Challenging.

What recommendations would you give to someone considering this product?

Start exploring the world of email marketing with the help of MailChimp's free account. MailChimp's design and development are top-notch, and you'll be amazed by them.

Pros

  • Effective Service
  • Caring
  • Helps Innovate
  • Continually Improving Product

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