In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Abdel E.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Feb 2023
It was an okay platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very common and easy to use
What is your favorite aspect of this product?
It helps focus on mass outreach
What do you dislike most about this product?
The ability to customize
What recommendations would you give to someone considering this product?
It's good as a starting product
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Michael O.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Mailchimp campaign automation is the best part
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you're just getting started with email marketing, MailChimp is a fantastic tool. Easy list-making, email-sending, and website-hosting are three of my favorite features. In addition, we employ analytics, which allows us to better understand our users' perspectives and do A/B testing, both of which boost key performance indicators and user engagement.
What is your favorite aspect of this product?
The interface and user experience (UX) of the platform are well-designed, and that's something I appreciate. It's simple to use and easy on the eyes, and the design is spotless. The practicality and accessibility are both high points for me. By using MailChimp's email marketing services, I can stay in touch with current and future customers on a regular basis. It has been useful in keeping me on top of my inbox.
What do you dislike most about this product?
MailChimp's present prices aren't competitive when compared to the competitors, and the service may benefit from a more user-friendly and accessible mobile platform.
What recommendations would you give to someone considering this product?
Emailing the target demographic. Businesses, especially those just starting out, benefited from the platform because of how quickly ads can be created and launched.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Rahul S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Feb 2023
Great UI, user-friendly but bit expensive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
-UI -User-friendliness -Navigation
What is your favorite aspect of this product?
User-interface
What do you dislike most about this product?
Customization and Templates
What recommendations would you give to someone considering this product?
Great tool for email marketing
Pros
- Transparent
- Helps Innovate
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
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