Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Abdel E.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

It was an okay platform

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

It's very common and easy to use

What is your favorite aspect of this product?

It helps focus on mass outreach

What do you dislike most about this product?

The ability to customize

What recommendations would you give to someone considering this product?

It's good as a starting product

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

Michael O.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp campaign automation is the best part

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

If you're just getting started with email marketing, MailChimp is a fantastic tool. Easy list-making, email-sending, and website-hosting are three of my favorite features. In addition, we employ analytics, which allows us to better understand our users' perspectives and do A/B testing, both of which boost key performance indicators and user engagement.

What is your favorite aspect of this product?

The interface and user experience (UX) of the platform are well-designed, and that's something I appreciate. It's simple to use and easy on the eyes, and the design is spotless. The practicality and accessibility are both high points for me. By using MailChimp's email marketing services, I can stay in touch with current and future customers on a regular basis. It has been useful in keeping me on top of my inbox.

What do you dislike most about this product?

MailChimp's present prices aren't competitive when compared to the competitors, and the service may benefit from a more user-friendly and accessible mobile platform.

What recommendations would you give to someone considering this product?

Emailing the target demographic. Businesses, especially those just starting out, benefited from the platform because of how quickly ads can be created and launched.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Rahul S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Great UI, user-friendly but bit expensive

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

-UI -User-friendliness -Navigation

What is your favorite aspect of this product?

User-interface

What do you dislike most about this product?

Customization and Templates

What recommendations would you give to someone considering this product?

Great tool for email marketing

Pros

  • Transparent
  • Helps Innovate
  • Trustworthy
  • Effective Service

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