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What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Lokesh D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
MailChimp for Effective Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I explored a few alternative email marketing tools before settling on Mailchimp. It's true that some of these competitors were simpler to use, but they couldn't compare to MailChimp's robust features and customization options. The alternatives were either more costly or offered less opportunities for personalization.
What is your favorite aspect of this product?
As a business owner, I really value Mailchimp's simple yet effective email marketing tools. My email marketing efforts have been bolstered by the editor's drag-and-drop simplicity and the variety of premade templates and design options I have access to.
What do you dislike most about this product?
Although MailChimp is quite simple to use, its more complex options can be frustrating to master. In addition, I've found that some of the provided templates place unnecessary limitations on my ability to generate one-of-a-kind emails.
What recommendations would you give to someone considering this product?
If you're looking for an effective and inexpensive email marketing solution, MailChimp is where it's at. The platform is flexible and user-friendly enough to be used by companies of any size to enhance their email marketing campaigns. Those that need more sophisticated functionality may wish to explore elsewhere.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Cindy M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Top Email Campaign Manager for Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.
What is your favorite aspect of this product?
If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.
What do you dislike most about this product?
When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.
What recommendations would you give to someone considering this product?
Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Abdel E.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Feb 2023
It was an okay platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very common and easy to use
What is your favorite aspect of this product?
It helps focus on mass outreach
What do you dislike most about this product?
The ability to customize
What recommendations would you give to someone considering this product?
It's good as a starting product
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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