Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

David J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2023

Easy to use but additional features are paid

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For us, it's the ease of use and simple interface. Plus it's reputation and name recognition help when making the decision.

What is your favorite aspect of this product?

The customer journeys are great, but even with a paid account of several hundred dollars per month, require an upgrade to an even higher and more costly tier.

What do you dislike most about this product?

The cost for segmentation. Yes, we have a lot of contact, but with limited 'audiences' it can make things difficult, as they try to push you into using segments and tags more.

What recommendations would you give to someone considering this product?

If you need an easy to use mail delivery service, MailChinp is great. If you're looking for something with a greater breadth of features you can do better elsewhere.

Pros

  • Trustworthy
  • Client Friendly Policies
  • Fair
  • Acts with Integrity

Cons

  • Charges for Enhancements
  • Less Friendly Negotiation

Samantha S.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Easy to use and great for SMB's!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an incredibly easy and beginner friendly email campaign platform.

What is your favorite aspect of this product?

I love all the pre-designed templates as well as the ability to create my own.

What do you dislike most about this product?

Sometimes it can be a little tricky to remove or add subscribers but it is overall not a big issue.

What recommendations would you give to someone considering this product?

Whether you are just starting with email campaigns or have been doing it forever, Mailchimp is the perfect software for your needs.

Pros

  • Trustworthy
  • Unique Features
  • Saves Time
  • Acts with Integrity

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

We can get exactly what we need from MailChimp.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For those just starting out in company or in a community, MailChimp's free plan is a great alternative. I've used various email marketing platforms, but MailChimp's free plan and basic package offer the most flexibility. It has great segmentation tools, automation, and my favorite part is the plethora of email marketing campaign templates available. It's a great tool for expanding your subscriber base, tracking how often your newsletters are read, and sending out newsletters with ease.

What is your favorite aspect of this product?

If you're just starting started with email marketing, or if your agency has a big number of early-stage customers, MailChimp is an excellent tool. There may come a time in your automation journey when you realize you need to go elsewhere for answers. If you're looking for an easy-to-use service that sends out aesthetically stunning emails, you've found it. No matter what, using it is a breeze and completely makes sense. It's unusual for me to encounter something that isn't functioning properly. It's highly reliable, and I know exactly what to expect whenever I log in to the platform to do my work.

What do you dislike most about this product?

The biggest problem I see with MailChimp is that it might be difficult to scale up to more advanced features as your email marketing needs expand. While this may not seem like a major deal at first, it might become one if you end up having to switch platforms and transfer thousands of customers, in addition to their landing sites, forms, and email content.

What recommendations would you give to someone considering this product?

Our organization has begun utilizing MailChimp in an effort to upgrade its formerly plain-text email communications to those with more eye-catching layouts and visuals. I think Mailchimp's email templates are great, and I really like that we were able to tweak them to make them look more like our company's official emails. To be quite honest, we only make use of a fraction of Mailchimp's features. After a few months of research, we try out new capabilities. A/B testing, segmentation, and other features that alarmed us at first turned out to be breezes to implement using Mailchimp's straightforward guidelines. And if I needed more help, I coul

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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