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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Christopher C.

  • Role: Human Resources
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Simple and Useful Mailchimp Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It has helpful tools for making advertisements, which is a plus in my book. The interface is simple and straightforward, making it ideal for users of all experience levels during the registration process. Another perk is being able to send emails only to a subset of clients rather than everyone.

What is your favorite aspect of this product?

It's been put to use for anything from advertising to creating surveys and sending out emails. I can vouch for the benefits as well, since we now have more clients, better project management, more streamlined operations, and less issues stemming from email communications.

What do you dislike most about this product?

Due to its user-friendliness, the email-building process is oversimplified in terms of design, leaving users with fewer customization options than they might find on other platforms.

What recommendations would you give to someone considering this product?

MailChimp's streamlined and intuitive interface is one of its strongest selling points. The website is easy to navigate, and it comes equipped with numerous options for creating any type of email message.

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Helps Innovate

John S.

  • Role: Human Resources
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Reliable, user-friendly, full of features platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It has assisted us in developing and scheduling email campaigns that target old leads, and it also serves as the platform on which we publish our monthly newsletters. Email automation and template creation with a wide variety of possible triggers.

What is your favorite aspect of this product?

MailChimp is a service I've used for a long time. They've made some modifications recently, and there's a new pricing structure, but I feel like I'm getting more features than before.

What do you dislike most about this product?

Whether or not an address has been deleted or archived can be unclear if it still appears in a search. After being archived, I'd prefer for them to be deleted.

What recommendations would you give to someone considering this product?

We build landing sites, send emails, and collect addresses using this tool. It has a professional appearance and is easy to use and execute, in my opinion.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Security Protects

Alejandro David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

It is essential for any type of business.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is essential for any type of business to have a powerful tool that gives you the possibility of having all the best tools to build the most effective marketing campaigns and be much more noticed on the web and generate a great impact with each of your clients. Mailchimp is the ideal tool that will give you the possibility to exploit your advertising area through the tools and memories on the web that you have to contact your clientele, this program will be implemented in your email to fulfill the mission of knocking on the door to new people who are interested in your services or products, this program will analyze my entire market.

What is your favorite aspect of this product?

Never before had I had a program that trained me to make better decisions in my advertising department, Mailchimp is a completely intelligent program that has the incredible ability to study my entire environment and the inclinations of my clientele to give power to each of its users from building and designing great advertising strategies to be much more attractive on all platforms and company emails where we can get closer to our clients, Mailchimp is one of the best programs I have had to increase the resources that I have at my disposal within the company to be much more effective with the interaction with all our clients.

What do you dislike most about this product?

It is very important to mention that there are a couple of aspects of this program that make it a bit complicated to use in its entirety, in the case of new users who want to use this program and getting the best possible performance will be a challenge, oh what is it The program has a very high level of complexity, and in the background another obstacle that this program presents is due to its cost, since it is one of the most expensive of its kind in its market.

What recommendations would you give to someone considering this product?

This program will be implemented immediately to cover all the advertising needs that any type of company needs, since Mailchimp brings together the best functions to build the most effective and accurate marketing campaigns, I recommend it for the great results and the help it can offer you. to companies that want to make a greater presence on the web, with the support of this program it is possible.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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