In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Hong C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
Faithful companion in mass notifications
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is a very fun and easy to use program, I would describe it as a playful program and that makes it stand out from the rest since it has many different ways to get people interested in opening emails. on the other hand, it has a fairly simple and cheap cost model.
What is your favorite aspect of this product?
I have full control to know about the mailing lists who are the people who are opening my emails and who really are not, and in this way I only concentrate on those who are interacting, saving me a lot of time
What do you dislike most about this product?
Nothing is a very complete program with good interaction, integration and user knowledge bases.
What recommendations would you give to someone considering this product?
It is an essential program to test your programs and get help from many people giving instructions through mass mailing, from that point of view the program helps renew projects we work on quickly to get feedback from customers or volunteer testers.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Christopher C.
- Role: Human Resources
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2023
Simple and Useful Mailchimp Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has helpful tools for making advertisements, which is a plus in my book. The interface is simple and straightforward, making it ideal for users of all experience levels during the registration process. Another perk is being able to send emails only to a subset of clients rather than everyone.
What is your favorite aspect of this product?
It's been put to use for anything from advertising to creating surveys and sending out emails. I can vouch for the benefits as well, since we now have more clients, better project management, more streamlined operations, and less issues stemming from email communications.
What do you dislike most about this product?
Due to its user-friendliness, the email-building process is oversimplified in terms of design, leaving users with fewer customization options than they might find on other platforms.
What recommendations would you give to someone considering this product?
MailChimp's streamlined and intuitive interface is one of its strongest selling points. The website is easy to navigate, and it comes equipped with numerous options for creating any type of email message.
Pros
- Enables Productivity
- Effective Service
- Caring
- Helps Innovate
Please tell us why you think this review should be flagged.
John S.
- Role: Human Resources
- Industry: Entertainment
- Involvement: End User of Application
Submitted Apr 2023
Reliable, user-friendly, full of features platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has assisted us in developing and scheduling email campaigns that target old leads, and it also serves as the platform on which we publish our monthly newsletters. Email automation and template creation with a wide variety of possible triggers.
What is your favorite aspect of this product?
MailChimp is a service I've used for a long time. They've made some modifications recently, and there's a new pricing structure, but I feel like I'm getting more features than before.
What do you dislike most about this product?
Whether or not an address has been deleted or archived can be unclear if it still appears in a search. After being archived, I'd prefer for them to be deleted.
What recommendations would you give to someone considering this product?
We build landing sites, send emails, and collect addresses using this tool. It has a professional appearance and is easy to use and execute, in my opinion.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Security Protects
Please tell us why you think this review should be flagged.
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