Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Sarah G.

  • Role: Information Technology
  • Industry: Insurance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

Makes work fun and I love using it!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

A reasonable and simple-to-use solution for email marketing is MailChimp. It accelerated my lead creation process. MailChimp has emerged as a go-to resource for connecting with my target audiences due to the simplicity of uploading the customer database, managing the mailing list, and customizing the templates. The features are useful and quite easy to use. I can make professional-looking newsletters by simply dragging and dropping the components.

What is your favorite aspect of this product?

I adore how simple MailChimp is to use. The drag-and-drop blocks make it easy to understand and are useful. Additionally, MailChimp is integrated with our database program. So that I can easily contact the right people at the right time, I can run lists in my database that automatically sync to MailChimp. Additionally, and most importantly, the automated customer journeys are quite well. The landing pages are fantastic. The connectivity with Squarespace is also something I greatly value.

What do you dislike most about this product?

Working with MailChimp seems to be the most difficult when managing the audience. There are times when I need to upload various information for merge tags, and if I just have it for a few people, it becomes a field for everyone, making it difficult to update that information if it changes.

What recommendations would you give to someone considering this product?

Mailchimp is quite adaptable. It can be as easy or complicated as I choose, which is fantastic because it enables it to develop alongside me and my company. For someone just getting started on the platform, the pre-built templates are a major help, but customization options are virtually endless, so I can design whatever I want. I also appreciate how effective the reporting metrics are.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Karen B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

An amazing marketing platform.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It is simple to set up, simple to design emails, and simple to test. It’s a straightforward tool to use. Additionally, it offers a wide range of alternatives for both high-end and low-end users. The mobile app complements the desktop version very well; it differs somewhat between the two platforms. The way you can set up segments in the database is ideal for delivering emails to certain people depending on tags.

What is your favorite aspect of this product?

The comprehensive and in-depth reports generated after the bulk emails are delivered are what I like best about Mailchimp. I can rapidly ascertain what is effective and ineffective in terms of client response and engagement to each email by delving deeply into the data.

What do you dislike most about this product?

Although the user experience is superb, switching from one location to another can be confusing. It’s good to work with audiences, but you have to get acclimated to how the platform handles this management. However, if you just use the system once or twice a month, you’ll need to search for options every time or look at some notes to help you remember where everything is.

What recommendations would you give to someone considering this product?

One of the best and most efficient platforms for handling email marketing campaigns, Mailchimp offers a tonne of advantages by automating emailers. Their primary area of focus is to offer the campaign’s analytics perspective and tailor your plans and campaigns accordingly.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

Edgar O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

This program adapts to the needs of my company

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

One of the largest programs that has given us a better response in the advertising field, the rewards of having effective marketing, has been Mailchimp, since this program is designed with the best and most current technological functions to automate each of the processes. To increase customer traffic on our pages and platforms with the greatest contact with my clients, every day with the help of this program multiple emails are created personalized enough to attract the attention of each ofment and trends in the last moves of all our clientele.

What is your favorite aspect of this product?

With the help of each of the forms that are made through this program, they are of great help to apply in each of the web pages the necessary options to immediately capture the most potential customers or simply or many more subscriptions throughout the great My company's contact list, Mailchimp is a program that adapts to the needs of my company, such as looking for the most effective version of my email or applying to the best web pages to discover as soon as possible which is the most appropriate for us and which is the one that we can best get the most out of.

What do you dislike most about this product?

First, it is important to say that the free version of this program has many limitations that allow us to have a good performance, for example, it lacks options such as the automation of sending the constant messages in the emails of my contacts, this is a very problem great for us, since one of the main and best functions that this program has to bring our content to new and potential clients of the company.

What recommendations would you give to someone considering this product?

Making an investment to obtain this program is one of the best decisions your company can make, since this program will be in charge of knocking on the door by all means on the web where we can find new sales opportunities for the company and interact with clients. much more potential, Mailchimp is a solution that I recommend to promote and automate your company's digital marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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