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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Sarah C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Cost effective for simple email solution

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

MailChimp offers many of the same features of other email platforms. The free version is an enticing and worth-while option for organization growing their email distribution list.

What is your favorite aspect of this product?

The free version is what keeps us renewing.

What do you dislike most about this product?

The email templates are very basic and can be difficult to modify. You also have to create email tags before sending out. You cannot just pick and choose contacts to send mailings to. You have to first establish email tags which can be tedious at times.

What recommendations would you give to someone considering this product?

It's a good software to test/trial before opting purchase.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sarah G.

  • Role: Information Technology
  • Industry: Insurance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

Makes work fun and I love using it!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

A reasonable and simple-to-use solution for email marketing is MailChimp. It accelerated my lead creation process. MailChimp has emerged as a go-to resource for connecting with my target audiences due to the simplicity of uploading the customer database, managing the mailing list, and customizing the templates. The features are useful and quite easy to use. I can make professional-looking newsletters by simply dragging and dropping the components.

What is your favorite aspect of this product?

I adore how simple MailChimp is to use. The drag-and-drop blocks make it easy to understand and are useful. Additionally, MailChimp is integrated with our database program. So that I can easily contact the right people at the right time, I can run lists in my database that automatically sync to MailChimp. Additionally, and most importantly, the automated customer journeys are quite well. The landing pages are fantastic. The connectivity with Squarespace is also something I greatly value.

What do you dislike most about this product?

Working with MailChimp seems to be the most difficult when managing the audience. There are times when I need to upload various information for merge tags, and if I just have it for a few people, it becomes a field for everyone, making it difficult to update that information if it changes.

What recommendations would you give to someone considering this product?

Mailchimp is quite adaptable. It can be as easy or complicated as I choose, which is fantastic because it enables it to develop alongside me and my company. For someone just getting started on the platform, the pre-built templates are a major help, but customization options are virtually endless, so I can design whatever I want. I also appreciate how effective the reporting metrics are.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Karen B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

An amazing marketing platform.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It is simple to set up, simple to design emails, and simple to test. It’s a straightforward tool to use. Additionally, it offers a wide range of alternatives for both high-end and low-end users. The mobile app complements the desktop version very well; it differs somewhat between the two platforms. The way you can set up segments in the database is ideal for delivering emails to certain people depending on tags.

What is your favorite aspect of this product?

The comprehensive and in-depth reports generated after the bulk emails are delivered are what I like best about Mailchimp. I can rapidly ascertain what is effective and ineffective in terms of client response and engagement to each email by delving deeply into the data.

What do you dislike most about this product?

Although the user experience is superb, switching from one location to another can be confusing. It’s good to work with audiences, but you have to get acclimated to how the platform handles this management. However, if you just use the system once or twice a month, you’ll need to search for options every time or look at some notes to help you remember where everything is.

What recommendations would you give to someone considering this product?

One of the best and most efficient platforms for handling email marketing campaigns, Mailchimp offers a tonne of advantages by automating emailers. Their primary area of focus is to offer the campaign’s analytics perspective and tailor your plans and campaigns accordingly.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

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