In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Carissa L.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2023
Long time user
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think Mailchimp has been a leader in email marketing for awhile. They have been innovative and expanded what they product can do over time,, adding more value to users.
What is your favorite aspect of this product?
Mailchimp is quite easy to use and I like that you can also edit emails and send with the mobile app
What do you dislike most about this product?
I found getting Mailchimp fully connected to our website was a bit of a struggle. I also think there is a lot of work involved to get journeys properly set up and designed well.
What recommendations would you give to someone considering this product?
If they are looking for basic email marketing this is great. Anything further it is helpful to have an IT person who can help with web api.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Jhinie C.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Very efficient email marketing service!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an all-in-one marketing platform. It also caters businesses optimize marketing and email campaigns.
What is your favorite aspect of this product?
MY favorite aspect of Mailchimp is its scalability. It caters to businesses of all sizes, from small startups to large enterprise. Mailchimp also offers automation that allows users to create personalized and targeted email campaigns.
What do you dislike most about this product?
Nothing in particular. I understand that Mailchimp's pricing plans and features depend on business' size.
What recommendations would you give to someone considering this product?
I would recommend to evaluate both upsides and downsides based on specific needs and requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sarah C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2023
Cost effective for simple email solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp offers many of the same features of other email platforms. The free version is an enticing and worth-while option for organization growing their email distribution list.
What is your favorite aspect of this product?
The free version is what keeps us renewing.
What do you dislike most about this product?
The email templates are very basic and can be difficult to modify. You also have to create email tags before sending out. You cannot just pick and choose contacts to send mailings to. You have to first establish email tags which can be tedious at times.
What recommendations would you give to someone considering this product?
It's a good software to test/trial before opting purchase.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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