Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Mithil P.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

An easy-to-use platform with great features!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Cost and support. Also the product roadmap is good.

What is your favorite aspect of this product?

Pricing and customer support.

What do you dislike most about this product?

Branding is not very enterprise focused.

What recommendations would you give to someone considering this product?

Good alternative to use for early stage marketers.

Pros

  • Acts with Integrity
  • Altruistic
  • Continually Improving Product
  • Efficient Service

Cons

  • Vendor Friendly Policies
  • Less Performance Enhancing
  • Commodity Features

Andrea I.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Bastante completo nos envios e automações de email

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Se você utiliza um site ou loja virtual em WordPress, o Mailchimp vai ajudá-lo a trabalhar de forma mais inteligente, integrando os formulários de contato com os campos de relatórios. Ajudará na jornada de automação de compras do site e para o estudo das melhorias de design e front-end da página de produtos.

What is your favorite aspect of this product?

Além de ser um plugin já nativo para o WordPress, ele é bastante completo em termos de passos da jornada de visita e compra do visitante. Também oferece relatórios comparativos que são muito úteis para decidir sobre campanhas de emails.

What do you dislike most about this product?

O plano Premium é um pouco caro para os padrões de envio de 150 mil emails, existem outros concorrentes mais acessíveis e com quase as mesmas tarefas.

What recommendations would you give to someone considering this product?

Se possuir um site em WordPress recomendo utilizar, vai facilitar a implantação inicial de automação de emails. Necessita conhecer um pouco sobre UX Design pois a interface do construtor de email é simples, então, quanto mais direta a mensagem, mais resultado com o Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Efficient Service
  • Inspires Innovation

Alex B.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Easy to use, could have more functionality

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

cheap, easy to use

What is your favorite aspect of this product?

simplistic and user friendly

What do you dislike most about this product?

limited in its features and applications

What recommendations would you give to someone considering this product?

make sure to explore the limitations of the platform as it relates to what your needs are.

Pros

  • Transparent
  • Trustworthy
  • Efficient Service
  • Effective Service

Cons

  • Slower Product Innovation
  • Less Productive
  • Commodity Features

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