In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kimberly P.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Sep 2023
Boosting your marketing campaigns with simplicity
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out in the marketing software market for several reasons. First of all, its easy usability is simply impressive. Even if you are an absolute beginner in digital marketing, you will find Mailchimp's interface friendly and highly intuitive. Its clean design and simple navigation allow you to create emails and campaigns seamlessly.
What is your favorite aspect of this product?
One of the features I value most in Mailchimp is its wide selection of modern and attractive email templates. These templates allow you to create professional emails without requiring advanced graphic design skills. You can easily customize colors, font styles, and layouts to fit your brand and the image you want to project.
What do you dislike most about this product?
Although Mailchimp is an incredibly robust and powerful platform, one of the limitations I've found is the lack of more advanced customization options in its drag and drop builder. While most people will find enough options to create attractive emails, those with more specific design needs might feel a little limited by the default options.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2023
user friendly and cost effective
Likeliness to Recommend
Pros
- Continually Improving Product
- Effective Service
- Saves Time
- Altruistic
Please tell us why you think this review should be flagged.
Daisy W.
- Role: Operations
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
Easy to use!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
What differentiates Mailchimp is it's user friendly features.
What is your favorite aspect of this product?
My favorite aspect of this product is the efficiency tools.
What do you dislike most about this product?
I dislike that some features can be finnicky when trying to create a newsletter.
What recommendations would you give to someone considering this product?
Play around with it first before digging into a campaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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