Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Kimberly P.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Boosting your marketing campaigns with simplicity

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out in the marketing software market for several reasons. First of all, its easy usability is simply impressive. Even if you are an absolute beginner in digital marketing, you will find Mailchimp's interface friendly and highly intuitive. Its clean design and simple navigation allow you to create emails and campaigns seamlessly.

What is your favorite aspect of this product?

One of the features I value most in Mailchimp is its wide selection of modern and attractive email templates. These templates allow you to create professional emails without requiring advanced graphic design skills. You can easily customize colors, font styles, and layouts to fit your brand and the image you want to project.

What do you dislike most about this product?

Although Mailchimp is an incredibly robust and powerful platform, one of the limitations I've found is the lack of more advanced customization options in its drag and drop builder. While most people will find enough options to create attractive emails, those with more specific design needs might feel a little limited by the default options.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

user friendly and cost effective

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Effective Service
  • Saves Time
  • Altruistic

Daisy W.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

What differentiates Mailchimp is it's user friendly features.

What is your favorite aspect of this product?

My favorite aspect of this product is the efficiency tools.

What do you dislike most about this product?

I dislike that some features can be finnicky when trying to create a newsletter.

What recommendations would you give to someone considering this product?

Play around with it first before digging into a campaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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