Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Good product with many useful features

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Latasha G.

  • Role: C-Level
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2023

Highly versatile and user-friendly,

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out with its user-friendly interface, robust marketing automation, integrated e-commerce features, and a free plan for small businesses, making it a versatile choice for email marketing and CRM.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its intuitive design, simplifying email marketing and providing a free option for small businesses.

What do you dislike most about this product?

What I dislike about Mailchimp is the cost for larger subscriber lists and the limitations on certain advanced features.

What recommendations would you give to someone considering this product?

For Mailchimp, I'd recommend thoroughly assessing your email marketing needs and budget. Start with the free plan and explore features before committing to a paid subscription.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Caring

Linda Z.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Fantastic product but a little spendy. excellent!!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

User-Friendly Interface: Mailchimp was known for its intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise. This ease of use attracted small businesses and startups looking for a simple yet effective email marketing solution. Mailchimp provided robust marketing automation features that allowed users to create targeted email campaigns, segment their audience, and send personalized emails based on customer behavior and preferences. Mailchimp offered integrations with a wide range of third-party apps and platforms, including e-commerce platforms, CRMs, and social media networks. Fantastic

What is your favorite aspect of this product?

User-Friendly Interface: Mailchimp was known for its intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise. This ease of use attracted small businesses and startups looking for a simple yet effective email marketing solution.

What do you dislike most about this product?

The cost of this product can get expensive.

What recommendations would you give to someone considering this product?

When considering whether to use Mailchimp or any similar email marketing and automation platform, here are some recommendations to help you make an informed decision: 1. **Evaluate Your Needs**: Start by assessing your specific email marketing needs. Consider factors such as the size of your audience, the complexity of your email campaigns, and your budget. Mailchimp may be a good fit for small to medium-sized businesses with relatively straightforward email marketing requirements. 2. **Explore the Pricing**: Understand Mailchimp's pricing structure and compare it to your budget. While Mailchimp offers a free plan with basic features,

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Inspires Innovation

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