In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Latasha G.
- Role: C-Level
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2023
Highly versatile and user-friendly,
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out with its user-friendly interface, robust marketing automation, integrated e-commerce features, and a free plan for small businesses, making it a versatile choice for email marketing and CRM.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its intuitive design, simplifying email marketing and providing a free option for small businesses.
What do you dislike most about this product?
What I dislike about Mailchimp is the cost for larger subscriber lists and the limitations on certain advanced features.
What recommendations would you give to someone considering this product?
For Mailchimp, I'd recommend thoroughly assessing your email marketing needs and budget. Start with the free plan and explore features before committing to a paid subscription.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.
Linda Z.
- Role: C-Level
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2023
Fantastic product but a little spendy. excellent!!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
User-Friendly Interface: Mailchimp was known for its intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise. This ease of use attracted small businesses and startups looking for a simple yet effective email marketing solution. Mailchimp provided robust marketing automation features that allowed users to create targeted email campaigns, segment their audience, and send personalized emails based on customer behavior and preferences. Mailchimp offered integrations with a wide range of third-party apps and platforms, including e-commerce platforms, CRMs, and social media networks. Fantastic
What is your favorite aspect of this product?
User-Friendly Interface: Mailchimp was known for its intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise. This ease of use attracted small businesses and startups looking for a simple yet effective email marketing solution.
What do you dislike most about this product?
The cost of this product can get expensive.
What recommendations would you give to someone considering this product?
When considering whether to use Mailchimp or any similar email marketing and automation platform, here are some recommendations to help you make an informed decision: 1. **Evaluate Your Needs**: Start by assessing your specific email marketing needs. Consider factors such as the size of your audience, the complexity of your email campaigns, and your budget. Mailchimp may be a good fit for small to medium-sized businesses with relatively straightforward email marketing requirements. 2. **Explore the Pricing**: Understand Mailchimp's pricing structure and compare it to your budget. While Mailchimp offers a free plan with basic features,
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Inspires Innovation
Please tell us why you think this review should be flagged.
Sharon D.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Sep 2023
very easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
when you first start the put your contacts in to send emails
What is your favorite aspect of this product?
i can send a email to all clients a one time
What do you dislike most about this product?
getting started with the contacts to be added
What recommendations would you give to someone considering this product?
easier way to set up your contacts
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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