Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Takunda A. M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Intuitive to use with good guides

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Email segmentation, automation, reporting, and analytics

What is your favorite aspect of this product?

The interface is very intuitive

What do you dislike most about this product?

Mailchimp's customer support can sometimes be slow to respond to inquiries.

What recommendations would you give to someone considering this product?

Start with the free plan and see if it's the right fit for your business.

Pros

  • Trustworthy
  • Reliable
  • Enables Productivity
  • Fair

Cons

  • Charges for Enhancements

Javier G.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic service

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Mailchimp is known for its intuitive and user-friendly interface. It’s designed to be accessible to users with varying levels of technical expertise, making it particularly appealing to small businesses and entrepreneurs

What is your favorite aspect of this product?

is its user-friendly interface and accessibility. Many users find it easy to navigate, especially those who may be new to email marketing or have limited technical expertise.

What do you dislike most about this product?

Mailchimp's pricing structure, particularly for businesses that outgrow the features offered in the free tier and need more advanced functionalities. It's essential for businesses to carefully review Mailchimp's pricing plans to ensure they align with their specific needs and budget.

What recommendations would you give to someone considering this product?

Clearly define your email marketing needs and goals. Assess whether Mailchimp’s features align with your business objectives, especially as your email marketing strategy evolves

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

Yatharth G.

  • Role: Operations
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Flawless tool for marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is perfect tool for sales team and data analysis team to understand graphs generated by surveys and polls . It also helps you to customize email template and send bulk emails with promotions .

What is your favorite aspect of this product?

I like dynamic , ease in custom templates with animation effects to attract customer . It also provides data of email open , forwaded and responded which helps marketing team to understand market interest on emails

What do you dislike most about this product?

Pricing needs to be restructured , its a perfect marketing support tool but pricing factors is unfair

What recommendations would you give to someone considering this product?

Shall be used for startups , mid size company for marketing and understand customer needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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