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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Ben R.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Does what it says on the tin

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Decent UX, means anyone in the team can use it

What is your favorite aspect of this product?

Simplicity

What do you dislike most about this product?

Ability to manage bounces, and list data enrichment natively The forms are quite basic

What recommendations would you give to someone considering this product?

Keep a close eye on your list data and watch out for bounces that could kill your email domain reputation

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

David A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use for business starters

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Easy to use and tons of options to integrate with other tools

What is your favorite aspect of this product?

Variety of integrations

What do you dislike most about this product?

Third-party integrations to complete all the cycle

What recommendations would you give to someone considering this product?

Great tool to small and medium business with simple marketing management process

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Kaitlin N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Good to Start, but Not for a Growing Business

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

Mailchimp was my first email marketing tool. We've since moved to HubSpot. Mailchimp is a great starting spot with a low cost entry point so I think the price differentiates them. Also the interface is pretty easy to get a hang of for beginners.

What is your favorite aspect of this product?

The user interface and the price are my favorite aspects of the product. We ran the free plan so it was a great starting point. The interface is pretty easy to get the hang of. I like the drag and drop functionality of modules in the email editor.

What do you dislike most about this product?

The product really only worked well for email on the free plan. As a one person marketing team, I needed something that was going to integrate across the board for marketing operations. Mailchimp does email really well, but unless you upgrade the plan that's really all it can do marketing wise.

What recommendations would you give to someone considering this product?

Really analyze your needs beforehand. If you're just starting out and need a solution to do email marketing at a low cost, Mailchimp might be for you. But if you're a growing company looking to scale you might need something with more depth.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Cons

  • Charges for Enhancements
  • Commodity Features

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