In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Ben R.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Dec 2023
Does what it says on the tin
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Decent UX, means anyone in the team can use it
What is your favorite aspect of this product?
Simplicity
What do you dislike most about this product?
Ability to manage bounces, and list data enrichment natively The forms are quite basic
What recommendations would you give to someone considering this product?
Keep a close eye on your list data and watch out for bounces that could kill your email domain reputation
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
David A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Dec 2023
Easy to use for business starters
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use and tons of options to integrate with other tools
What is your favorite aspect of this product?
Variety of integrations
What do you dislike most about this product?
Third-party integrations to complete all the cycle
What recommendations would you give to someone considering this product?
Great tool to small and medium business with simple marketing management process
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Kaitlin N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Good to Start, but Not for a Growing Business
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp was my first email marketing tool. We've since moved to HubSpot. Mailchimp is a great starting spot with a low cost entry point so I think the price differentiates them. Also the interface is pretty easy to get a hang of for beginners.
What is your favorite aspect of this product?
The user interface and the price are my favorite aspects of the product. We ran the free plan so it was a great starting point. The interface is pretty easy to get the hang of. I like the drag and drop functionality of modules in the email editor.
What do you dislike most about this product?
The product really only worked well for email on the free plan. As a one person marketing team, I needed something that was going to integrate across the board for marketing operations. Mailchimp does email really well, but unless you upgrade the plan that's really all it can do marketing wise.
What recommendations would you give to someone considering this product?
Really analyze your needs beforehand. If you're just starting out and need a solution to do email marketing at a low cost, Mailchimp might be for you. But if you're a growing company looking to scale you might need something with more depth.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
Cons
- Charges for Enhancements
- Commodity Features
Please tell us why you think this review should be flagged.
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