Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Raef N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Ideal for keeping our customers informed

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Keeping customers informed about our campaigns and goods is a top priority for our marketing department, which is why we utilize Mailchimp. By using a subscription form, we can ensure that all of our clients on the list receive all the information and content delivered to them.

What is your favorite aspect of this product?

It establishes a two-way communication channel between the buyer and seller, informing the buyer about the organization's products and campaigns in great detail. The consumer can voice his thoughts about the delivered goods or services. In addition to its helpful features, Mailchimp is also very user- and adapter-friendly, making it ideal for anyone just starting in the tech industry.

What do you dislike most about this product?

Mailchimp is more expensive than competing, more accessible tools, but it offers better service and more features than its competitors.

What recommendations would you give to someone considering this product?

Due to its vital features for a company's projects, I recommend email marketing platforms to other firms. It lets you run and monitor all email content delivered to customers and potential customers, and it also allows you to run and monitor replies and opinions from customers regarding that content. A practical and fruitful exchange of data is the end outcome.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Viktoria J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use email marketing platform.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp seems to direct a lot of focus towards making its email marketing platform easy to use , without the need to be heavily technical for users. From its templates library which we have relied upon a lot of the time, to the easy to navigate user interface and of course its mobile application, which makes it simplified managing aspects of our email marketing campaign on the go. MailChimp is for everyone , regardless of their technical skill level.

What is your favorite aspect of this product?

In recent months, MailChimp has started infusing generative Artificial intelligence (AI) initiatives into the MailChimp experience and I believe this is my best part of the MailChimp experience. At this moment, we utilize Mailchimps AI provisions for generating aspects of our marketing content, and we also are utilizing it effectively to turn marketing data into actionable insights.

What do you dislike most about this product?

While I do love MailChimp for a lot of the good things that it offers, I cannot help but highlight the low level nature of its marketing automation aspect. In the first place , the ability to personalize marketing automotive actions on MailChimp to react to a users behaviour, interaction or preferences is limited in most parts, and it offers no reliable lead scoring mechanism, which is an important part of an effective advanced marketing automation process.

What recommendations would you give to someone considering this product?

For teams able to navigate Mailchimp's limited advanced marketing automation provisions, this is an email marketing platform to give a shot.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Ben R.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Does what it says on the tin

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Decent UX, means anyone in the team can use it

What is your favorite aspect of this product?

Simplicity

What do you dislike most about this product?

Ability to manage bounces, and list data enrichment natively The forms are quite basic

What recommendations would you give to someone considering this product?

Keep a close eye on your list data and watch out for bounces that could kill your email domain reputation

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

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