In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Raef N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Ideal for keeping our customers informed
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Keeping customers informed about our campaigns and goods is a top priority for our marketing department, which is why we utilize Mailchimp. By using a subscription form, we can ensure that all of our clients on the list receive all the information and content delivered to them.
What is your favorite aspect of this product?
It establishes a two-way communication channel between the buyer and seller, informing the buyer about the organization's products and campaigns in great detail. The consumer can voice his thoughts about the delivered goods or services. In addition to its helpful features, Mailchimp is also very user- and adapter-friendly, making it ideal for anyone just starting in the tech industry.
What do you dislike most about this product?
Mailchimp is more expensive than competing, more accessible tools, but it offers better service and more features than its competitors.
What recommendations would you give to someone considering this product?
Due to its vital features for a company's projects, I recommend email marketing platforms to other firms. It lets you run and monitor all email content delivered to customers and potential customers, and it also allows you to run and monitor replies and opinions from customers regarding that content. A practical and fruitful exchange of data is the end outcome.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Viktoria J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Easy to use email marketing platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp seems to direct a lot of focus towards making its email marketing platform easy to use , without the need to be heavily technical for users. From its templates library which we have relied upon a lot of the time, to the easy to navigate user interface and of course its mobile application, which makes it simplified managing aspects of our email marketing campaign on the go. MailChimp is for everyone , regardless of their technical skill level.
What is your favorite aspect of this product?
In recent months, MailChimp has started infusing generative Artificial intelligence (AI) initiatives into the MailChimp experience and I believe this is my best part of the MailChimp experience. At this moment, we utilize Mailchimps AI provisions for generating aspects of our marketing content, and we also are utilizing it effectively to turn marketing data into actionable insights.
What do you dislike most about this product?
While I do love MailChimp for a lot of the good things that it offers, I cannot help but highlight the low level nature of its marketing automation aspect. In the first place , the ability to personalize marketing automotive actions on MailChimp to react to a users behaviour, interaction or preferences is limited in most parts, and it offers no reliable lead scoring mechanism, which is an important part of an effective advanced marketing automation process.
What recommendations would you give to someone considering this product?
For teams able to navigate Mailchimp's limited advanced marketing automation provisions, this is an email marketing platform to give a shot.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
Ben R.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Dec 2023
Does what it says on the tin
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Decent UX, means anyone in the team can use it
What is your favorite aspect of this product?
Simplicity
What do you dislike most about this product?
Ability to manage bounces, and list data enrichment natively The forms are quite basic
What recommendations would you give to someone considering this product?
Keep a close eye on your list data and watch out for bounces that could kill your email domain reputation
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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