In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Karl C.
- Role: C-Level
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Feb 2024
Easy to use off the shelf
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We don't have an IT department -- so I quickly scanned the market and took some recommendations. MailChimp was the most intuitive system I could find.
What is your favorite aspect of this product?
The ease of use.
What do you dislike most about this product?
It's quite expensive
What recommendations would you give to someone considering this product?
It's really easy to use -- so if you're not massively IT savvy and/or don't have an IT department, it's a great product because you can teach yourself how to use it.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Saves Time
Cons
- Less Generous
- Vendor's Interest First
Please tell us why you think this review should be flagged.
Daniel D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
I've had a positive experience with MailChimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp increases productivity in the workspace, reduces burnout and assists teams using AI integrations.
What is your favorite aspect of this product?
MailChimp is very easy to learn and implement. The process of sending emails to our contacts, while regarding spamming policies and keeping subscribers on the loop is just to easy.
What do you dislike most about this product?
MailChimp can get very pricey, and they can easily block accounts based on wrong assumptions of content quality or spamming policies.
What recommendations would you give to someone considering this product?
MailChimp is a very powerful email marketing software with a wide breadth of features available at the snap of your fingers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Kartik S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
1 of the best Email Marketing tool I've ever used!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Amount of features and their quality provided by MailChimp are really really appreciable, I'm using it from past few years on e-commerce website it really helped in improving ROI. We can easily create email campaigns, manage and track them.
What is your favorite aspect of this product?
Creating workflows are really easy and the contact directory feature is really awesome and easy to manage. It really helps in improving product marketing and most importantly we can automate marketing campaigns through workflow.
What do you dislike most about this product?
As of now I don't see any drawbacks or Feedback in the platform, really loving MailChimp.
What recommendations would you give to someone considering this product?
MailChimp is the one of the best platform to get started with for email marketing campaigns and automatig them, anyone can easily integrate them with them e-commerce or services store. It will help you in improving your ROI and increasing business value.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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