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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Ralf K.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Strategic Supplier Communication Made Simple

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp excels at helping me drive operational efficiencies through regular communications. I have created automated templates that dispatch inventory reports and delivery forecasts to relevant suppliers. These tools help maintain alignment among all parties involved without requiring manual intervention. Suppliers can depend on receiving prompt and consistent information to plan their own operations.

What is your favorite aspect of this product?

Additionally, saving and reusing content can save time. For example, I have templates for order confirmations, PO attachments, and new item requests. When updates are made to the master, changes are automatically populated across future emails, ensuring accuracy and decreasing drafting time. Scheduling simplifies sending inventory updates at set intervals.

What do you dislike most about this product?

Mailchimp allows me to broadcast critical information effortlessly, so I don't have to make repetitive reminder calls or chase delayed responses. Suppliers receive the data they need via their preferred channel, whether email, SMS, or a dedicated feed. I can modify workflows independently without involving IT, which empowers great flexibility in meeting future requirements.

What recommendations would you give to someone considering this product?

Mailchimp is helpful, but adding calendar functionality to automated emails could improve the platform even more. This would allow for easy scheduling of reminders based on specific delivery dates, without the need for manual tracking. I strongly recommend leveraging Mailchimp automation for any operations professional looking to streamline communications.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Saves Time

Alexis P.

  • Role: Information Technology
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Mailchimp Has Great Capabilities

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been a reliable solution that has improved email marketing at our workplace. It stands out from the rest due to its affordability and efficiency.

What is your favorite aspect of this product?

My favorite aspect about Mailchimp is its affordability. More so, I love the simplicity of the features of Mailchimp.

What do you dislike most about this product?

Mailchimp has been working so well for us. No dislikes for Mailchimp.

What recommendations would you give to someone considering this product?

Mailchimp has been a great tool. I highly recommend Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Saul A. C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Marketing management system

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Improve the efficiency of marketing campaigns, increase email open rates and conversions, and strengthen the relationship with our customers. Compared to other products, we chose Mailchimp for its ease of use and various functionalities that fit our specific needs

What is your favorite aspect of this product?

I like it because it has helped us address the business problems of improving communication with our customers, increasing customer interaction and loyalty, as well as optimizing our digital marketing strategies. The scope of use of Mailchimp in our organization ranges from sending newsletters, conversion tracking and data analytics, to audience segmentation and message personalization.

What do you dislike most about this product?

It is a good tool but in terms of limitations in advanced customization and full integration with other marketing tools.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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