Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

8.8 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Mobile Marketing Management

84

Marketing Analytics

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Quality of Features

83

Ease of IT Administration

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

80

Mailchimp Reviews

Sadaharu K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Crafting Engaging Education through Email

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp enables marketers to segment their lists and tailor messaging to specific buyer personas. A drip campaign can profile different customer types, such as new, lapsed, and high value, and provide them with personalized content based on their needs and purchase history. This level of customization helps keep communications relevant and builds stronger relationships over time. The platform also simplifies A/B testing of subject lines, images, and copy to optimize engagement for top-performing emails.

What is your favorite aspect of this product?

One powerful yet underutilized tool in many marketers' toolkits is the email drip campaign created in Mailchimp. Drip emails can educate buyers about a company's offerings with a little planning and creative messaging. I appreciate Mailchimp's intuitive interface and robust free tier, which allow me to harness the power of email marketing without a huge learning curve or cost barrier. Basic design tools let me create professional, brand-aligned emails without advanced technical skills. The contact management features of Mailchimp integrate seamlessly with my e-commerce store's signup forms and transactional emails.

What do you dislike most about this product?

However, it has the limitation of not integrating with other systems like CRM or accounting software. Mailchimp covers the core needs of many SMB email programs, but tighter third-party connections could unlock even better personalization, automation, and insights for power users. Despite this minor quibble, the platform offers outstanding value and ease of use overall.

What recommendations would you give to someone considering this product?

Mailchimp enables e-commerce businesses to create effective drip campaigns that educate and engage customers. By profiling buyers and automating personalized content delivery, marketing planners can strengthen relationships and drive sales over time. The platform's user-friendly interface and generous free tier make it an excellent choice for small and medium-sized businesses looking to maximize their email marketing efforts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Niharika M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

easy for marketing purpose

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

fast and reliable service

What is your favorite aspect of this product?

the marketing and automation part

What do you dislike most about this product?

nothing much to dislike

What recommendations would you give to someone considering this product?

i'll suggest to all my friends

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ralf K.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Strategic Supplier Communication Made Simple

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp excels at helping me drive operational efficiencies through regular communications. I have created automated templates that dispatch inventory reports and delivery forecasts to relevant suppliers. These tools help maintain alignment among all parties involved without requiring manual intervention. Suppliers can depend on receiving prompt and consistent information to plan their own operations.

What is your favorite aspect of this product?

Additionally, saving and reusing content can save time. For example, I have templates for order confirmations, PO attachments, and new item requests. When updates are made to the master, changes are automatically populated across future emails, ensuring accuracy and decreasing drafting time. Scheduling simplifies sending inventory updates at set intervals.

What do you dislike most about this product?

Mailchimp allows me to broadcast critical information effortlessly, so I don't have to make repetitive reminder calls or chase delayed responses. Suppliers receive the data they need via their preferred channel, whether email, SMS, or a dedicated feed. I can modify workflows independently without involving IT, which empowers great flexibility in meeting future requirements.

What recommendations would you give to someone considering this product?

Mailchimp is helpful, but adding calendar functionality to automated emails could improve the platform even more. This would allow for easy scheduling of reminders based on specific delivery dates, without the need for manual tracking. I strongly recommend leveraging Mailchimp automation for any operations professional looking to streamline communications.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Saves Time

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