In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Marketing Project Management
Recommended Best Action
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Sadaharu K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Crafting Engaging Education through Email
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp enables marketers to segment their lists and tailor messaging to specific buyer personas. A drip campaign can profile different customer types, such as new, lapsed, and high value, and provide them with personalized content based on their needs and purchase history. This level of customization helps keep communications relevant and builds stronger relationships over time. The platform also simplifies A/B testing of subject lines, images, and copy to optimize engagement for top-performing emails.
What is your favorite aspect of this product?
One powerful yet underutilized tool in many marketers' toolkits is the email drip campaign created in Mailchimp. Drip emails can educate buyers about a company's offerings with a little planning and creative messaging. I appreciate Mailchimp's intuitive interface and robust free tier, which allow me to harness the power of email marketing without a huge learning curve or cost barrier. Basic design tools let me create professional, brand-aligned emails without advanced technical skills. The contact management features of Mailchimp integrate seamlessly with my e-commerce store's signup forms and transactional emails.
What do you dislike most about this product?
However, it has the limitation of not integrating with other systems like CRM or accounting software. Mailchimp covers the core needs of many SMB email programs, but tighter third-party connections could unlock even better personalization, automation, and insights for power users. Despite this minor quibble, the platform offers outstanding value and ease of use overall.
What recommendations would you give to someone considering this product?
Mailchimp enables e-commerce businesses to create effective drip campaigns that educate and engage customers. By profiling buyers and automating personalized content delivery, marketing planners can strengthen relationships and drive sales over time. The platform's user-friendly interface and generous free tier make it an excellent choice for small and medium-sized businesses looking to maximize their email marketing efforts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Niharika M.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Mar 2024
easy for marketing purpose
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
fast and reliable service
What is your favorite aspect of this product?
the marketing and automation part
What do you dislike most about this product?
nothing much to dislike
What recommendations would you give to someone considering this product?
i'll suggest to all my friends
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Ralf K.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Strategic Supplier Communication Made Simple
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp excels at helping me drive operational efficiencies through regular communications. I have created automated templates that dispatch inventory reports and delivery forecasts to relevant suppliers. These tools help maintain alignment among all parties involved without requiring manual intervention. Suppliers can depend on receiving prompt and consistent information to plan their own operations.
What is your favorite aspect of this product?
Additionally, saving and reusing content can save time. For example, I have templates for order confirmations, PO attachments, and new item requests. When updates are made to the master, changes are automatically populated across future emails, ensuring accuracy and decreasing drafting time. Scheduling simplifies sending inventory updates at set intervals.
What do you dislike most about this product?
Mailchimp allows me to broadcast critical information effortlessly, so I don't have to make repetitive reminder calls or chase delayed responses. Suppliers receive the data they need via their preferred channel, whether email, SMS, or a dedicated feed. I can modify workflows independently without involving IT, which empowers great flexibility in meeting future requirements.
What recommendations would you give to someone considering this product?
Mailchimp is helpful, but adding calendar functionality to automated emails could improve the platform even more. This would allow for easy scheduling of reminders based on specific delivery dates, without the need for manual tracking. I strongly recommend leveraging Mailchimp automation for any operations professional looking to streamline communications.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Saves Time
Please tell us why you think this review should be flagged.
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