Mailchimp Logo Award Winner Product Badge
Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Abigail A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Maximizing the Power of Automated Emails

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp's versatility makes it a one-stop-shop for all your email marketing needs. The platform offers a comprehensive suite of tools, including meticulously crafted email templates, advanced segmentation, and automation. Mailchimp offers scalable solutions for businesses of all sizes, making sure your marketing efforts are always on point.

What is your favorite aspect of this product?

Say goodbye to tedious email creation and manual scheduling with Mailchimp. Craft visually stunning emails with ease using the platform's intuitive drag-and-drop editor and pre-designed templates. Set up drip campaigns to nurture your leads with powerful automation features that require minimal oversight. Refine your strategies and optimize your results with real-time analytics and reporting tools.

What do you dislike most about this product?

Although Mailchimp has many features, its integration capabilities may be limited. As your business expands, you may want to connect Mailchimp to other essential tools, such as your CRM or e-commerce platform. Integrating these systems can be a game-changer, streamlining your workflows and providing a more comprehensive view of your marketing efforts. Mastering Mailchimp's integration capabilities can unlock a world of possibilities with a little effort and the right guidance.

What recommendations would you give to someone considering this product?

Mailchimp is the solution you've been searching for if you're looking to elevate your email marketing game and generate a steady stream of qualified leads. This platform offers a comprehensive suite of features, including a user-friendly interface, powerful automation tools, and a proven track record of success, that can catapult your business to new heights. Embrace the power of automated welcome emails and drip campaigns, and watch as your customer base expands and your brand's reach grows exponentially.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sadaharu K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Crafting Engaging Education through Email

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp enables marketers to segment their lists and tailor messaging to specific buyer personas. A drip campaign can profile different customer types, such as new, lapsed, and high value, and provide them with personalized content based on their needs and purchase history. This level of customization helps keep communications relevant and builds stronger relationships over time. The platform also simplifies A/B testing of subject lines, images, and copy to optimize engagement for top-performing emails.

What is your favorite aspect of this product?

One powerful yet underutilized tool in many marketers' toolkits is the email drip campaign created in Mailchimp. Drip emails can educate buyers about a company's offerings with a little planning and creative messaging. I appreciate Mailchimp's intuitive interface and robust free tier, which allow me to harness the power of email marketing without a huge learning curve or cost barrier. Basic design tools let me create professional, brand-aligned emails without advanced technical skills. The contact management features of Mailchimp integrate seamlessly with my e-commerce store's signup forms and transactional emails.

What do you dislike most about this product?

However, it has the limitation of not integrating with other systems like CRM or accounting software. Mailchimp covers the core needs of many SMB email programs, but tighter third-party connections could unlock even better personalization, automation, and insights for power users. Despite this minor quibble, the platform offers outstanding value and ease of use overall.

What recommendations would you give to someone considering this product?

Mailchimp enables e-commerce businesses to create effective drip campaigns that educate and engage customers. By profiling buyers and automating personalized content delivery, marketing planners can strengthen relationships and drive sales over time. The platform's user-friendly interface and generous free tier make it an excellent choice for small and medium-sized businesses looking to maximize their email marketing efforts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Niharika M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

easy for marketing purpose

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

fast and reliable service

What is your favorite aspect of this product?

the marketing and automation part

What do you dislike most about this product?

nothing much to dislike

What recommendations would you give to someone considering this product?

i'll suggest to all my friends

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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