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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Claim Software
Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Benjamin B.

  • Role: Consultant
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to figure out and great support resources

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an easy to use ESP especially for those who are not technically adept. I found it easy to pick up and start sending emails, and also there are many resources and articles online to help you along the way. Mailchimps own support team is also great and will take the time to educate their users

What is your favorite aspect of this product?

As I mentioned before the ease of use and large variety of support channels available

What do you dislike most about this product?

It could have more integration and advanced features in terms of data management and segmenting

What recommendations would you give to someone considering this product?

For a small - medium sized business I would happily recommend it. The price is low to try it out and see how you like the experience

Pros

  • Effective Service
  • Transparent
  • Includes Product Enhancements
  • Friendly Negotiation

Cons

  • Commodity Features

Lucia D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Mastering Your Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The way it integrates with heaps of other marketing tools is what truly sets it apart for me

What is your favorite aspect of this product?

My favorite feature is the automation builder. We use it to send out a series of welcome emails to new subscribers, packed with corker content and special offers.

What do you dislike most about this product?

If I could add one feature with a wave of my hand, it would be more advanced segmentation options. Having the ability to create laser-focused email lists would be the ultimate dream for those personalized marketing campaigns we all strive for.

What recommendations would you give to someone considering this product?

I highly recommend it!

Pros

  • Efficient Service
  • Inspires Innovation
  • Acts with Integrity
  • Transparent

Pruthavi P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Empowering the marketer with his unique feature

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

In Mailchimp its Very easy interface and also allows us to do third party integrations.

What is your favorite aspect of this product?

Mailchimp has very big library for the templets and and customization options allows for the high end creativity.

What do you dislike most about this product?

The pricing plan might not be as good for big businesses or those needing extra features.

What recommendations would you give to someone considering this product?

Check out all the different tools and platforms that work with Mailchimp to make your marketing better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

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