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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Soumaya M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Some features do not work well

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It has got a lot of templates that one can use to create a good looking email marketing campaigns and supports a lot of integrations compared to other email marketing tools on the market

What is your favorite aspect of this product?

I like the schedule rule for email where you can schedule an email campaign to be sent at a desired time hence saving a lot of time and resources, the new integrated AI makes campaigns suggestions and keywords so easy at no extra cost

What do you dislike most about this product?

The pricing of the software becomes too expensive when your contact list grows since they would price depending on the size of the contact list you have, also some components like HTML codes, and custom code you embed in the email campaign footer do not appear working in the email and yet it would work in the preview of Mailchimp

What recommendations would you give to someone considering this product?

Basically I would recommend the tool

Pros

  • Helps Innovate
  • Efficient Service
  • Respectful
  • Altruistic

Fathima N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to set up and deploy

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates

What is your favorite aspect of this product?

I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing

What do you dislike most about this product?

Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool

What recommendations would you give to someone considering this product?

I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Navadeep R.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Perfect Tool for Email Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Unlike other Email Marketing tool, we can do everything related emails, newsletter, sending to targeted audience.

What is your favorite aspect of this product?

Management of leads and can have a detailed insights about the Email marketing

What do you dislike most about this product?

The pro version is too pricey for small scale businesses

What recommendations would you give to someone considering this product?

To have good leads generation and management through Emails, this is the perfect tool to use

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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