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Mailchimp Logo Award Winner Product Badge
Intuit

Mailchimp

Composite Score
8.8 /10
CX Score
8.9 /10
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Category
Mailchimp
8.8 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Marketing Automation - B2B category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

1% Negative
7% Neutral
92% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Efficient Service

Feature Ratings

Average 83

Email Marketing Automation

86

Customer Journey Modelling

84

Marketing Analytics

84

Mobile Marketing Management

84

Marketing Project Management

83

Recommended Best Action

83

Marketing Asset Management

82

Social Media Marketing Management

80

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Availability and Quality of Training

81

Vendor Support

79

Mailchimp Reviews

Sathiyan R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Mailchimp is easy to use and pricey

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It has generative AI which can create good looking optimized content for email marketing and also the tool comes at an affordable price compared to other tools

What is your favorite aspect of this product?

I like the user interface of the software which is easy to use, and the tool comes with simple integrations with the AI tool and configuring emails for sender email ID is easy and simple to use because it verifies the records in a short time.

What do you dislike most about this product?

MailChimp can becomes too expensive when you have a bigger contact list.

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool because it is easy to use and pricey

Pros

  • Efficient Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Akhilesh S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to deploy

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The tool has free integrations with other tools like Salesforce and Shopify where you can easily import customer behavioral data to run and show personalized campaigns basing on customer's interests

What is your favorite aspect of this product?

MailChimp has a professional good looking templates for emails that can easily be customized to create good looking emails and on top, there is enough support from the support team whenever we contact them. The pricing of the tool is favorable

What do you dislike most about this product?

If you are dealing with financial services, often the campaigns get blocked and this needs to be improved

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Raghu M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Email marketing easy with Mailchimp

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Has the campaign manager feature which allows me to know which campaign got more clicks and more email opens compared to other campaigns.

What is your favorite aspect of this product?

I like the custom coded and pre-inbuilt email templates that are easy to use with a drag and drop campaign builder making email designing more user friend even when you do not have enough skills to use the solution

What do you dislike most about this product?

The tool is not scalable enough since pricing is based on the number of emails you have, the larger the contact list, the more expensive the tool becomes and I wish they should charge usage per month to favor even smaller businesses

What recommendations would you give to someone considering this product?

Yes, I would recommend mail chimp because it is easy and a professional email marketing tool

Pros

  • Performance Enhancing
  • Efficient Service
  • Caring
  • Fair

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